
Eric Caskarino
Branding and Visual Strategist
Competenze

Consulta i miei servizi

Portfolio
Esperienza lavorativa
Senior Graphic Designer
Beiersdorf • Freelance
Jul 2024 - Jun 2025 • 11 mos
Served as a Freelance Senior Graphic Designer for Beiersdorf, specializing in visual asset creation, localized marketing design, and product branding solutions for leading global consumer goods. Key Responsibilities & Achievements: 1. Developed premium marketing collaterals and digital campaign designs aligned with strict international skincare and consumer goods brand guidelines. 2. Crafted compelling visual communication strategies that effectively highlighted product benefits and elevated regional market engagement. 3. Designed conversion focused social media creatives, print layouts, and digital touchpoints optimized for corporate product launches. 4. Collaborated with marketing teams to translate complex brand concepts into elegant, minimalist, and impactful visual assets.
Senior Graphic Designer
Nestlé Indonesia • Freelance
Jun 2023 - Jun 2024 • 1 yr
Collaborated as a Freelance Senior Graphic Designer for Nestlé Indonesia, delivering high impact visual assets and strategic design solutions tailored for major food and beverage product campaigns. Key Responsibilities & Achievements: 1. Developed cohesive product designs, promotional layouts, and digital branding assets that aligned perfectly with global brand guidelines. 2. Formulated creative visual communication strategies to effectively capture market attention and enhance consumer engagement across target audiences. 3. Crafted eye catching product packaging concepts and point of sale materials optimized for urban marketing environments. 4. Maintained seamless collaboration with marketing and brand management teams to execute multi channel creative lifecycles efficiently.