Alex Castro

Philip Morris International — Brand Ambassador / Commercial Advisor

Philip Morris International • Freelance

Feb 2026 - Aug 2026 • 6 mos

Experience as a Brand Ambassador and Sales Advisor for Philip Morris International, participating in various commercial activations, events, and high-traffic locations across Colombia. My main responsibilities included professionally representing the brand, engaging directly with potential customers, and promoting and selling IQOS devices and related products. I developed strong skills in cold sales by approaching people who initially had no intention of purchasing, creating natural and professional conversations, identifying their needs, and presenting the product according to their interests. I was also responsible for explaining how the device works, answering questions, handling objections, and guiding customers throughout the purchasing process. This experience allowed me to significantly strengthen my skills in communication, persuasion, negotiation, and customer service, while developing the ability to work toward sales targets and quickly adapt to different audiences and environments. I am characterized by a proactive attitude, excellent personal presentation, and a strong focus on creating positive customer experiences while professionally representing the brand's values.

Brand Ambassador & Sales Representative – Diageo

Eventus Agency • Freelance

Oct 2025 - Jan 2026 • 3 mos

Experience as a Brand Ambassador and Sales Advisor for Diageo, representing renowned premium brands such as Buchanan’s and Don Julio at major events, commercial activations, and high-traffic venues across Colombia. My responsibilities included professionally representing the brands, engaging directly with customers, promoting products, providing personalized recommendations, and supporting sales through effective communication and customer engagement. I developed strong skills in cold sales by approaching potential customers, creating genuine conversations, identifying their preferences and needs, and presenting products according to their interests. I also gained valuable experience in event marketing, brand positioning, customer service, product presentation, and sales closing. Working at major events such as Cordillera, Estéreo Picnic, and Feria de las Regiones allowed me to interact with diverse audiences and adapt my communication style to different types of customers and environments. This experience strengthened my skills in persuasion, negotiation, active listening, teamwork, and customer relationship management. I consistently maintained a professional image and proactive attitude while focusing on creating memorable customer experiences and effectively representing the values and identity of each brand.