Jin L

Brand Marketer

Eurostar • Full time

Jan 2020 - Present • 6 yrs 5 mos

Since the company name isn’t available in the system, I’d like to clarify that I did not work for Eurostar, but for affiliated companies including Eurotech, La Pineta, and JA Enterprise. Through independent, family-affiliated companies, I developed my abilities as a brand strategist, account executive, copywriter, art director, graphic designer, visual merchandiser, and both online and offline store manager—operating as a fully integrated force across the entire brand ecosystem. I’ve developed my experience across strategic planning, campaign ideation, headline and tagline writing, visual design, production management, and multi-channel campaign launches—primarily supporting European brands entering and growing within the Korean market. I have also managed both physical retail spaces and online stores, ensuring brand consistency across all touchpoints. Campaign Channels & Platforms Social Media, OOH, Digital, Press, Events, Mobile, Visual Merchandising (Space Design), Print, Video Eurotech Among the first to introduce induction technology to South Korea in the early 1990s, Eurotech has played a key role in shaping modern kitchen culture. The brand continues to position itself at the forefront of high-end kitchen innovation with an avant-garde approach. La Pineta A pioneer in introducing Sicilian blood orange products and Italian truffle oil to Korea’s luxury F&B market. The company has also acted as a distributor for emerging European brands, including Vero Caffè, Fazzini Home, and Boxeur des Rues. JA Enterprise The first to bring Spanish fine dining, led by a Michelin-starred chef, to South Korea. Through strategic positioning and campaign execution, the restaurant was recognized as one of the most notable new fine dining destinations in Korea—shifting market perception beyond the traditional dominance of French and Italian cuisine. The company has since evolved, collaborating with a new chef from DiverXO, ranked among the world’s top restaurants (2024).

Creative Intern

Havas Life Medicom • Part time

Jul 2013 - Sep 2013 • 2 mos

The global agency that I work at is Havas Worldwide Korea, however, the system only allows me to choose "Havas Life Medicom." Here are the client briefs I worked on were: FlyEmirates - Inspire the public to fly over Africa and discover the potential petrolium business. Total Quarts - Develop a radio ad in their robotic tone of voice to convince the drivers to choose their gas stations. Hershey’s Kisses - Develop a family themed chocolate TV commercial. Icebreakers - Develop a TVC to educate the youths to refresh their mouth scent by eating Icebreaker right before meeting their crush. KT - Develop a TVC to increase the awareness of their endless data service with a humorous tagline Stelara - Design a hospital poster to advertise their vaccine treatments and guide the patients about the long term treatment.