
Ethan Mitchell
Landing Page Designer, Home Services Lead Generation Expert
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Esperienza lavorativa
Landing Page & Conversion Designer
Super Service Bros • Freelance
May 2026 - May 2026 • 0 mos
Designed conversion-focused landing pages for home service marketing campaigns, supporting HVAC, plumbing, and related local service businesses. My work focused on creating clear user journeys that helped turn paid advertising traffic into calls, quote requests, bookings, and qualified enquiries. Key Responsibilities & Achievements • Designed responsive landing pages for Google Ads and lead generation campaigns. • Created campaign specific pages for HVAC, AC repair, plumbing, and drain cleaning services. • Built clear conversion journeys using click-to-call CTAs, quote forms, booking sections, and trust elements. • Applied mobile first UX principles for customers searching for urgent local services. • Structured pages around service areas, customer reviews, offers, and credibility signals. • Collaborated around campaign messaging to maintain consistency between ads and landing pages. • Improved page layouts and CTA placement using conversion-focused design principles. • Worked with Wix, Webflow, and funnel-building tools to deliver manageable landing page experiences. This experience strengthened my expertise in landing page design, conversion optimization, home service lead generation, responsive web design, and paid traffic user journeys.