Eugenio Paya

Business Decision Inteligence & Analytics Manager | Strategic Insights

JTI

Sep 2025 - Present • 8 mos

* Manage the global Centralized Heated Tobacco Study, ensuring strategic alignment, efficient execution, and actionable insights. * Define KPIs and data frameworks with local markets to enable informed decision-making. * Govern and evolve business definitions, KPIs, and data sources for consistency and comparability. * Deliver Strategic Insight reports that conn Business Decision Inteligence & Analytics Manager | Strategic Insights JTI · Full-timeJTI · Full-time Oct 2025 - Present · 4 mosOct 2025 to Present · 4 mos Madrid, Community of Madrid, SpainMadrid, Community of Madrid, Spain * Manage the global Centralized Heated Tobacco Study, ensuring strategic alignment, efficient execution, and actionable insights. * Define KPIs and data frameworks with local markets to enable informed decision-making. * Govern and evolve business definitions, KPIs, and data sources for consistency and comparability. * Deliver Strategic Insight reports that connect consumer behavior, market trends, and business performance. * Provide practical guidance on data standards, analytics, and insight interpretation to cross-functional teams. * Conduct descriptive and prescriptive analyses to uncover opportunities and drive impact. * Translate complex data into clear, strategic storytelling for senior stakeholders. * Manage global research agency partnerships, ensuring scalability, quality, and methodological rigor. * Evaluate and onboard new data partners to expand program capabilities. * Offer strategic input on measurement, data, and analytical approaches to meet evolving business needs. * Ensure governance alignment and foster knowledge sharing across teams to enable sustainable commercial success.

Global Tracking Insights Manager

Zurich Insurance Group

Dec 2022 - Sep 2025 • 2 yrs 9 mos

* Managing the Global Brand Tracking and Global RNPS Programmes across more than 20 markets in EMEA, LATAM, and APAC regions. * This includes overseeing the end-to-end research process, ensuring consistency and data integrity across markets, coordinating with local and global stakeholders, and delivering actionable insights that drive strategic brand decisions. * Responsible for aligning methodologies, managing timelines, and optimizing research outputs to support marketing effectiveness and enhance customer experience on a global scale.

Group Consumer Insights Manager

Verisure

Sep 2016 - Dec 2022 • 6 yrs 3 mos

* Uncover untapped consumer insights to identify new communication opportunities that both strengthen brand equity and generate high-quality leads and bookings for the sales team. * Lead and manage Brand Tracking research, delivering consistent brand health assessments in close collaboration with local marketing teams across markets. * Drive the Net Promoter Score (NPS) program, ensuring regular customer experience (CX) diagnostics in partnership with country-specific loyalty teams. * Provide robust consumer insights to Product and Service Innovation teams, actively contributing to the development of a forward-looking innovation roadmap. * Shape corporate strategy and long-term business vision by bringing a deep, consumer-driven understanding of market dynamics and emerging trends.