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Performance Marketing and Tracking Expert Meta Google CAPI GA GTM
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Portfolio
Esperienza lavorativa
Lamir | E-commerce & Manufacturing
Owner • Full time
Dec 2017 - Present • 8 yrs 9 mos
Built and run an e-commerce and manufacturing business focused on custom products. Started from digital marketing and scaled into a full operating business, including: • product development • production setup • online sales and marketing • operations and team management Hands-on experience with: • revenue generation and pricing strategy • cost structure and margin control • marketing efficiency and customer acquisition • cash flow management and operational constraints This background allows me to build financial models based on real business logic, not abstract assumptions. Focused on creating simple, structured models that support decision-making and business growth.
Digital Marketing & Tracking Specialist | Freelance Digital Marketing & Analytics
Freelance • Freelance
Dec 2014 - Present • 11 yrs 9 mos
Managed and scaled Meta Ads and Google Ads campaigns while setting up custom end-to-end tracking (GTM, GA4, Meta CAPI). Focused on ROAS optimization, audience testing, and lead generation.