
Donald Nmelisim
Data Driven Social Media Management that Increases Revenue, Not Just Followers
Competenze

Consulta i miei servizi


Esperienza lavorativa
Lead Social Media Strategist
Apex • Freelance
Jan 2021 - Present • 5 yrs 9 mos
• Developed and executed full-funnel social media strategies for 20+ B2B and e-commerce clients, resulting in an average 35% increase in marketing-qualified leads (MQLs) within the first 90 days. • Managed a monthly ad spend of $15k+ across Facebook and Instagram, consistently achieving a 4.5x Return on Ad Spend (ROAS) and reducing cost-per-acquisition (CPA) by 22%. • Engineered a content repurposing system that boosted organic reach by 60% and generated 1,500+ new email subscribers in six months for a SaaS client. • Implemented advanced analytics dashboards (Google Analytics, Meta Business Suite) to track KPIs, providing clients with transparent weekly reports and actionable insights that led to a 15% improvement in engagement rates. • Conducted A/B tests on ad creatives, copy, and audience segments, improving click-through rates (CTR) by an average of 18% across all managed accounts.
Social Media Manager
InnovateDigital • Full time
Jun 2018 - Dec 2020 • 2 yrs 6 mos
• Orchestrated the social media relaunch for a struggling D2C brand, growing its Instagram following from 5k to 45k and increasing website traffic from social by 130% in one year. • Spearheaded the launch and management of a TikTok channel, generating over 2 million organic views and 10k+ new customers in the first 8 months. • Collaborated with the product team to launch 5 major campaigns, each exceeding its sales target by an average of 12% through integrated social media and influencer marketing efforts. • Built and managed a vibrant online community of 50k+ members, improving customer retention by 25% through proactive engagement and user-generated content initiatives. • Reduced customer response time on social channels from 24 hours to under 2 hours, boosting customer satisfaction scores by 18%.