Abhishek

Performance Marketer

Simpleplan Media • Full time

Mar 2025 - Present • 1 yr 3 mos

At SimplePlan Media, I acted as a performance-driven growth partner, managing over 45+ Lakhs in ad spend across Meta and Google Ads. My focus was on scaling D2C brands in the fashion, lifestyle, healthcare, and tech sectors by turning data into high-converting campaigns. Key achievements from my time here: User Acquisition: I led end-to-end digital strategies that drove a 45% increase in user acquisition. Market Expansion: I identified untapped audience segments, helping clients capture a 35% increase in market share. Funnel Optimization: By redesigning landing pages and improving user flow, I achieved a 40% uplift in MQL-to-SQL conversion ratios. ROAS-Centric Strategy: I consistently maintained a 3x ROAS, ensuring every rupee spent contributed to profitable scaling rather than just "vanity metrics." I specialize in taking complex account structures and streamlining them for maximum efficiency and measurable growth.

Meta & Google Ads Specialist

Lattim Infosolution • Full time

Jan 2024 - Mar 2025 • 1 yr 2 mos

Conversion-Focused Meta Campaigns: Developed and executed high-performing Meta Ads using audience segmentation and rigorous A/B testing to maximize engagement and conversion rates. Revenue Growth: Directly increased client sales by 10% through strategic budget allocation and continuous daily performance monitoring. Data-Driven Optimization: Utilized hands-on data analysis to improve ad relevance, ensuring that campaigns reached the most profitable audience segments. Full-Funnel Paid Strategy: Managed the end-to-end paid promotion strategy, aligning ad spend with brand presence to drive a 40% increase in product adoption during key launches. Performance Monitoring: Leveraged Google Analytics to monitor traffic and analyze user behavior, ensuring all paid traffic was high-quality and optimized for ROI.