
Angelina S
SEO and Paid Ads Expert, Google Ads, Meta Ads and ROI Growth
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Senior Growth Manager (Google Ads Specialist)
Google • Full time
Jun 2022 - Jan 2025 • 2 yrs 7 mos
Worked as a Senior Growth Manager at Google, managing large-scale advertising operations and supporting high-value clients across multiple industries. I was responsible for overseeing a client portfolio with up to $18M in quarterly ad spend, focusing on performance-driven growth, user acquisition, and campaign optimization. Key Responsibilities: Managed and optimized Google Ads campaigns across Search, Display, YouTube, App, and Performance Max Developed and executed data-driven growth strategies aligned with client objectives Conducted advanced keyword research, audience segmentation, and competitive analysis Optimized bidding strategies to improve ROI, CPC, and conversion rates Built and tested ad creatives using A/B testing frameworks Implemented conversion tracking and performance measurement systems Delivered detailed reports with actionable insights for clients Supported mobile app installs and website acquisition campaigns Collaborated with cross-functional teams to improve advertising performance and user experience Key Achievements: Managed up to $18M quarterly ad spend with a strong focus on efficiency and ROI Improved campaign performance through advanced targeting and optimization strategies Increased conversion efficiency by refining bidding and audience structures Supported scaling of multiple high-budget acquisition campaigns across regions Built deep expertise in performance marketing, conversion optimization, and growth strategy within Google Ads ecosystem This experience strengthened my ability to design and manage high-performing, ROI-focused advertising campaigns, which I now apply in freelance work to help businesses scale effectively through Google Ads and digital growth strategies.