Fabio Cambrea

Brand Identity & Strategy Designer | Fábio Cambrea Design Studio

Fábio Cambréa Designer • Lavoratore autonomo

Jan 2015 - Present • 11 yrs 9 mos

Independent brand studio working with founders and growing companies across Brazil, Europe and the United States. Over 500 projects delivered in food and beverage, health and medical technology, supplements, real estate, retail and professional services. Every engagement runs on a proprietary five-stage process covering structure, strategy, emotion, style and engagement. Work begins with a four-step brand audit that defines where the business competes and how it differentiates, before any visual decision is made. Deliverables span brand strategy and positioning, naming, full visual identity systems, packaging, brand guidelines, digital applications and launch materials. Selected engagements include a Living Brand Platform: an interactive brand system with a navigable brand book, a centralised asset library and a brand-trained AI assistant, so the identity stays usable long after delivery.

Graphic Designer & Marketing Manager | Estratégia Sustentável Marketing e Promoções Culturais

Instagram • Full time

Oct 2016 - Sep 2018 • 1 yr 11 mos

Led graphic and marketing projects for a cultural events and promotions company, managing visual communication across campaigns that reached more than 15,000 people. Directed creative output end to end, from campaign concept and art direction to production of print and digital assets. Design decisions were tied directly to commercial targets rather than treated as a separate function. Campaign work contributed to a 20% increase in event sales during the period.

Account Executive, Visual Communication | SAUC Comunicação Visual

Sauc Comunicação Visual • Full time

Jul 2015 - Sep 2016 • 1 yr 2 mos

Client-facing role at a visual communication company, responsible for scoping and managing signage and brand application projects from first contact through delivery. Ran discovery conversations with business owners, translated commercial goals into design briefs, and advised on which solutions would actually move sales rather than simply look good. This period shaped a commercial reading of design that still guides how projects are scoped and priced today