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Senior Marketing Analytics Growth Consultant
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Senior Marketing Analytics & Growth Specialist
Upwork • Freelance
Jul 2021 - Present • 5 yrs 1 mo
Senior Marketing Analytics professional working in-house at Upwork, supporting internal growth and marketing teams through data-driven decisions, experimentation, and measurement. Focuses on identifying and quantifying growth drivers, designing experiments, and building attribution models. Combines SQL analysis, dashboard construction, and causal measurement frameworks to provide actionable insights for growth, lifecycle, paid media, and product marketing teams.
Senior Digital Marketing Analyst
Mercado Libre • Full time
Nov 2019 - Jul 2021 • 1 yr 8 mos
Responsible for coordinating regional marketing strategies. Defined, monitored, and tracked Paid Media campaigns. Executed and analyzed experiments for Push and Email notifications. Analyzed business patterns and digital context to drive decision-making and managed the regional budget.
Advertising & Digital Coordinator
PUMA • Full time
Jul 2014 - Nov 2019 • 5 yrs 4 mos
Created and led the digital distribution strategy and social media marketing. Developed media plans and coordinated media and press agencies. Analyzed campaign performance metrics and optimized E-commerce strategies with wholesale partners to drive sales.