Fahad Bin Zafar

Sr SEO Tech

WordPress • Full time

Apr 2026 - Present • 5 mos

Planned and executed data-driven SEO strategies to improve organic visibility, keyword rankings, and traffic performance across multiple projects. Conducted comprehensive technical audits covering crawlability, indexing, site structure, and Core Web Vitals, and implemented fixes to enhance overall site health. Performed advanced keyword research and competitor analysis to identify ranking opportunities and content gaps. Optimized on-page elements including metadata, headings, internal linking, and URL structures to align with search intent and improve SERP performance. Led content optimization and scaling initiatives, focusing on increasing keyword coverage, topical authority, and long-tail traffic acquisition. Managed off-page SEO through strategic link building and authority development. Monitored performance using SEO tools, tracked ranking movements, and provided actionable insights to continuously improve results. Result: Consistently improved first-page keyword rankings, increased organic traffic, and enhanced overall search visibility across projects.