Fahad Mustafa

Head Of Business Development

Kiwi Logics • Full time

Aug 2021 - Oct 2025 • 4 yrs 2 mos

As Head of Business Development at Kiwi Logics, I led growth strategy, client acquisition, and revenue expansion initiatives for a performance-driven digital agency serving service-based businesses. I was responsible for building structured outbound and inbound acquisition systems, refining sales processes, and positioning the agency as a results-oriented marketing partner rather than a task-based service provider. Key Responsibilities: - Developed and executed multi-channel client acquisition strategies - Built structured sales funnels and lead qualification systems - Designed service packages aligned with ROI and performance metrics - Led client discovery calls and closed high-value contracts - Established SOPs for onboarding, delivery alignment, and retention - Collaborated with technical teams to align marketing strategy with execution Key Achievements: - Increased agency revenue through systemized lead generation and closing frameworks - Positioned the agency into niche-focused service verticals - Improved client retention by aligning KPIs with measurable business outcomes - Implemented performance tracking dashboards for marketing and sales accountability - Strengthened brand authority through structured positioning and consultative selling My role combined strategic planning, operational structure, and revenue leadership, transforming business development from reactive sales into a scalable growth engine.