Faizan S.

Regional Content Management Executive

BAT • Full time

Nov 2023 - Jun 2026 • 2 yrs 7 mos

• Deployment of Tools: Led the end-to-end management of digital assets across Adobe AEM and Adobe Workfront, driving the highest levels of tool adoption and proficiency across complex DRBUs, and provided hands-on training and continuous support to global and regional teams. • Enhancement of Tools, AI, and Automation: Supported and optimized Workfront project workflows to ensure efficient task management and adherence to standardized operating procedures, and oversaw asset lifecycle workflows to enable seamless content discovery. • Collaboration and Reporting: Collaborated closely with cross-functional stakeholders (Marketing, Creative, Local Markets, PMs) to streamline processes and improve content delivery, and generated operational reports on asset usage, governance compliance, and workflow efficiency to inform leadership

Brand Management Executive

Chevron • Full time

Jun 2022 - Nov 2023 • 1 yr 5 mos

Brand Management & Strategy: Led the Branding department independently , defining the Marketing and Communication Strategy, and managing all external, internal, corporate, and retail branding for Be Energy’s portfolio. • Caltex Relaunch & Expansion: Served as the focal person for the relaunch and branding of Caltex retail outlets in Pakistan, creating promotional campaigns and strategies to expand the network. • Launch Execution & Results: Successfully launched 4 Initial Flagship Sites in major cities (Lahore, Islamabad, Karachi, Peshawar) and developed launch plans worth 6-7 Million PKRs, managing the process from agency selection to on-ground activation. • Cross-Functional Leadership: Managed projects cross-functionally for 1.5 years, acting as a single organizational touchpoint to enable efficiency across marketing teams.