Farjana Parvin

Meta and Tiktok Ads Specialist

Tour Geeky | Discover Amazing Activities & Tours • Freelance

Feb 2024 - Present • 2 yrs 9 mos

Worked as a Meta Ads Specialist for Get Your Roman Tours, an Italy-based travel and tourism company offering curated Rome tours, attraction tickets, Vatican and Colosseum experiences, guided activities, day trips, transfers, and other travel experiences. Managed Facebook and Instagram advertising campaigns with a focus on promoting tour packages and experiences, reaching relevant travel audiences, generating qualified website traffic, and driving online bookings. Handled campaign planning, audience research, campaign setup, ad creative and copy testing, budget management, retargeting, performance monitoring, and ongoing optimization based on campaign data and conversion performance. Alongside paid advertising, managed and implemented conversion tracking to accurately measure user actions and advertising results. Worked with Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI), and website event tracking, ensuring important events such as ViewContent, AddToCart, InitiateCheckout, and Booking were properly configured and monitored. Analyzed user journeys from ad interaction to website activity and conversion, identified tracking issues, tested event data, and used conversion insights to improve campaign optimization and reporting.

Digital Marketing Specialist | Meta, TikTok & Google Ads | Conversion Tracking

E learning and earning ltd • Full time

Jan 2021 - Apr 2023 • 2 yrs 3 mos

Worked as a digital marketing specialist responsible for planning, launching, managing, and optimizing paid advertising campaigns across Meta (Facebook & Instagram), TikTok, and Google Ads. Managed campaigns focused on lead generation, sales, engagement, retargeting, and conversion growth while continuously analyzing performance and making data-driven optimizations. Also handled end-to-end conversion tracking and analytics using Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI), and server-side tracking. Set up, tested, and monitored key website events such as ViewContent, AddToCart, InitiateCheckout, and Purchase, while troubleshooting tracking and event-related issues to ensure accurate data collection. Built custom and retargeting audiences based on user behavior and website activity, monitored campaign and tracking performance, and provided actionable insights and performance reports to support better advertising results.