FAVOUR

Google Ads & E-commerce Marketing Specialist

Apr 2023 - Present • 3 yrs 1 mo

As a freelance digital marketing specialist on Upwork, I help businesses improve their online visibility, generate more traffic, and increase sales using Google marketing solutions and e-commerce optimization strategies. My work focuses on supporting entrepreneurs and online store owners with services such as Google Ads campaign setup and optimization, Google Merchant Center configuration, product feed optimization, and Google Business Profile management. These services help businesses improve their online presence and reach potential customers through Google search and shopping platforms. I assist clients with setting up and managing Google advertising campaigns designed to drive targeted traffic and maximize return on investment. This includes keyword research, campaign structuring, ad optimization, and performance analysis to ensure campaigns perform effectively. In addition to advertising services, I also help businesses configure and optimize Google Merchant Center accounts to ensure product feeds are properly structured and compliant with Google policies. This enables online stores to display products in Google Shopping results and reach customers actively searching for related products. I also provide support with Google Business Profile optimization, helping local businesses improve their visibility on Google Maps and local search results through profile optimization, listing improvements, and local SEO best practices. Through these services, I help businesses strengthen their digital presence, improve product discoverability, and generate more leads and sales using proven Google marketing strategies.

Google Business Profile (GMB) Optimization Specialist

Dec 2022 - Present • 3 yrs 5 mos

As a Google Business Profile (GMB) optimization specialist, I help local businesses improve their visibility in Google search and Google Maps through strategic profile optimization and local SEO best practices. My work focuses on helping businesses strengthen their local presence by optimizing their Google Business Profiles to attract more customers searching for their services online. This includes profile setup, verification guidance, category optimization, business description improvements, and accurate business information management. I assist clients in improving the overall quality and completeness of their Google Business listings by optimizing service areas, adding relevant keywords, enhancing business descriptions, and improving listing structure to increase local search visibility. In addition, I help businesses enhance their profiles with optimized images, service listings, and product information to improve engagement and customer trust. I also provide guidance on managing reviews, improving customer interaction, and maintaining consistent business information across online platforms. Through data-driven optimization and local SEO strategies, my goal is to help businesses appear more prominently in Google Maps and local search results, attract more potential customers, and increase inquiries and conversions from local search traffic. This work supports a wide range of industries including local service providers, small businesses, retail stores, and e-commerce brands with physical locations.

Google Ads | Google Service & Local Marketing Specialist

Jun 2021 - Present • 4 yrs 11 mos

I specialize in helping businesses grow online using Google’s powerful advertising and local marketing platforms. As a Google Ads and Local Marketing Specialist, I focus on building strategic advertising systems that attract qualified leads, increase brand visibility, and convert online traffic into paying customers. My expertise includes setting up and optimizing Google Ads campaigns designed to deliver measurable results. I create campaigns with the right keyword targeting, audience segmentation, and conversion tracking to help businesses achieve the best return on their advertising investment. I also help businesses improve their local presence through Google My Business (GMB) optimization. This includes optimizing business listings, improving local search visibility, and helping businesses rank better on Google Maps and local search results. In addition, I work with Google Merchant Center (GMC) to help eCommerce brands properly set up and manage product feeds for Google Shopping Ads, ensuring products are correctly listed and approved so they can reach high-intent buyers actively searching on Google. Another service I provide is geo-fencing advertising, which allows businesses to target potential customers within specific geographic locations. This strategy helps local businesses attract nearby customers, increase foot traffic, and run location-based campaigns. I work with local businesses, startups, and eCommerce brands to create data-driven marketing strategies that increase traffic, generate leads, and drive consistent business growth. My goal is to help businesses attract the right audience and turn Google searches into real customers.