
Fernando Vargas
Licensed Mktg and Biz Professional Digital Strategy, Design and Video Ads
Competenze

Consulta i miei servizi


Esperienza lavorativa
Community Manager
EQUISER Heavy Equipment Rental • Part time
Feb 2022 - Nov 2024 • 2 yrs 9 mos
I worked as Marketing and Business Development Manager, leading the planning and execution of marketing strategies focused on customer acquisition and brand positioning within the mining and construction machinery industry. I produced advertising videos that visually and dynamically showcased the company’s services. I also designed and implemented a strong visual identity aligned with professional marketing standards, which helped reinforce the company’s image as reliable and trustworthy. Additionally, I trained the team on the strategic use of social media for sales and implemented a comprehensive in-person and digital sales and customer service protocol, improving customer experience and increasing conversion rates.
Marketing Strategist & Designer
LEX Law Firm • Part time
Jan 2022 - Jul 2022 • 6 mos
I was responsible for developing advertising strategies and graphic design for the law firm, creating visually appealing and professional content aimed at capturing the attention of the target audience. I also provided consulting on improving administrative processes, focused on client acquisition and retention.
Community Manager
Andrea Veterinary • Part time
Jan 2020 - Jan 2022 • 2 yrs
As the Marketing and Communications Manager, I was responsible for the comprehensive management of the veterinary clinic’s social media, handling community engagement, responding to inquiries, and creating visually engaging content. I developed and executed offer planning strategies, tailoring promotions and campaigns to meet audience needs. Additionally, I produced high-resolution promotional videos highlighting our services and values, and designed promotional banners and flyers for both digital and physical distribution. I also planned and managed a social media advertising calendar to ensure a consistent and relevant presence across key platforms, optimizing the reach of our advertising campaigns