Ashley F

Graphic Designer

Giftify • Full time

Nov 2021 - Present • 4 yrs 8 mos

4 Fragrance Brands under Grace Management Company Manage all visual design assets including email campaigns, advertisements, social media content, and web assets for 5 distinct brands (Bridgewater Candle Company, Greenleaf Gifts, Fresh Scents/Willowbrook, and Votivo) Implement and maintain brand consistency while effectively managing 5 unique brand voices across all marketing channels Develop and implement new operational practices including file organization platforms, AI integration, and social media scheduling systems Integrate AI tools into design workflows to improve efficiency and creative output across multiple projects Train and lead new graphic artists, providing mentorship and direction on brand standards and best practices Direct photo shoots from concept to completion, effectively executing creative vision for product photography Create animated content and edit videos for various marketing initiatives to enhance brand engagement for presentations and social media Collaborate cross-functionally with marketing, sales, and product development teams to ensure cohesive visual communication

Graphic Designer

Alcohol • Part time

May 2019 - Nov 2021 • 2 yrs 6 mos

Habaneros Vodka owned by TopShelf Industries Designed physical promotional items for on and off-premise locations across states, enhancing brand visibility and customer engagement Created product videos for Red Bull F1 Racing event in Dallas to promote product recognition Developed in-house corporate brochures and marketing collateral that effectively communicated brand messaging Designed professional presentations for executive leadership and stakeholders Created cohesive print and digital advertisements displayed throughout Texas markets Developed original illustrations used consistently throughout the brand's visual identity

Graphic Designer

IAG • Full time

Mar 2019 - Nov 2021 • 2 yrs 8 mos

Developed artwork and layout for monthly publication advertisements in national staffing association digital and print media Created engaging graphics for various presentations and brochures given to staffing partners and investing prospects Collaborated on new web and app design projects, ensuring consistent brand identity across digital platforms Edited webinar videos by adding infographic animated slide transitions between video clips in Premiere Pro Created process for accurate personalized forms for all client branches