Fiynix

Radio & Playlist Promotion Manager | College Radio · DJ Networks · Playlist Placement

Radio City • Full time

Mar 2023 - Present • 3 yrs 3 mos

Coordinated music distribution and promotion campaigns targeting college radio stations, DJ networks, and curated playlist channels across the US, UK, and Europe. Every campaign was built around fit matching the artist's genre, sound direction, and audience profile to the right outlets, not just the most accessible ones. Built and maintained direct working relationships with radio curators, program directors, DJs, and playlist editors across multiple markets. These weren't one-time submission contacts — they were ongoing relationships that generated repeat airplay, priority consideration for new releases, and genuine word-of-mouth between industry gatekeepers. Took a niche-first approach to audience targeting, identifying the specific stations, networks, and playlist channels where an artist's sound had the highest chance of connecting with real listeners. Avoid inflated traffic sources and low-engagement placements that look good on paper but deliver nothing lasting. Tracked every campaign using listener data, geographic performance breakdowns, and engagement metrics — adjusting strategy mid-campaign when needed and using results to sharpen the approach for future releases. Outcomes included consistent radio airplay across regional and national markets, stronger playlist visibility, and measurable audience growth as artists expanded their reach into new territories through strategic, well-placed promotion.

Senior Music Promotion Specialist | Spotify & College Radio Growth

Spotify • Full time

May 2022 - Aug 2025 • 3 yrs 3 mos

Worked with independent artists and small record labels across multiple genres to build real, lasting audience growth through strategic music promotion. Managed outreach to 1,000+ college and internet radio stations, developing direct relationships with program directors to secure consistent, repeat airplay — not one-off spins. Ran targeted Spotify advertising campaigns focused on listener retention, algorithmic performance, and monthly listener growth. Campaigns were built around data, not guesswork — tracking what moved the needle and adjusting in real time. Collaborated with music blogs, playlist curators, and digital music platforms to improve artist discovery and expand reach beyond the core fanbase. Key result: Helped multiple independent artists scale from minimal streaming activity to consistent monthly listeners and active fan communities — through a combination of organic promotion, strategic ad spend, and radio momentum. Specialties: College radio promotion · Spotify growth campaigns · Digital music marketing · Playlist pitching · Radio outreach · Artist visibility strategy