Ogunwole Israel

Meta ads manager

Wedding Photographers in New Jersey - NJ Wedding Photography • Freelance

Dec 2025 - Present • 6 mos

In my role as Meta Ads Manager for Wedding Photographers in New Jersey - NJ Wedding Photography, I am responsible for managing Facebook and Instagram advertising campaigns focused on promoting wedding photography. I create compelling ad copy and design strategies to target the right audience, ensuring maximum engagement and lead generation. My role involves setting up conversion tracking with Meta Pixel & Conversions API to track performance and optimize campaigns effectively. I also conduct A/B testing of creatives, copy, and audience segments to enhance the overall campaign performance. In addition, I collaborate with graphic designers and video editors to ensure the production of high-quality ad creatives that resonate with the target market. I monitor ad performance closely, analyzing data to identify areas for improvement and make data-driven decisions for better results. My goal is to increase online visibility, generate high-quality leads, and drive conversions that contribute to the growth of Wedding Photographers in New Jersey - NJ Wedding Photography in the wedding industry. Meta Ads, Facebook Ads, Instagram Ads, Campaign Management, Conversion Tracking, Meta Pixel, A/B Testing, Wedding Services Marketing, Audience Targeting, Lead Generation, Social Media Advertising, Ad Copy, Ad Creatives, Performance Analytics, Wedding Industry Advertising.

Meta Ads and Full Stack Social Media Manager

WeddingWire • Freelance

Dec 2025 - Present • 6 mos

I am a Meta Ads and Full Stack Social Media Manager specializing in high-growth social media ecosystems. My expertise is highlighted by my role as the Project Lead for the Kentucky Region of WeddingWire, where I managed the social media marketing and lead generation roadmap for a major US-based directory. I successfully connected premium local vendors with high-intent clients by combining advanced Meta Ad strategies with localized social media outreach. I focus on three core pillars to grow your brand: Technical Precision, AI-Powered Content, and Strategic Scaling. I leverage my background in data analysis, processing over 180+ demographic data points to manage complex Meta Pixel and Conversion API (CAPI) setups. This ensures your ad spend is never wasted. On the creative side, I have produced over 150+ high-retention AI video assets designed specifically for Reels and TikTok to stop the scroll and drive real engagement. Throughout my career, I have helped service-based businesses transition into premium market leaders by developing 12-month social authority roadmaps. Whether I am managing local lead generation in Kentucky or scaling international Meta accounts, my focus is always on clear communication, technical accuracy, and a relentless commitment to your Return on Investment (ROI).

Meta Ads Manager

FEMTECH International • Freelance

Dec 2024 - Mar 2026 • 1 yr 3 mos

Revenue Scaling: Successfully scaled a Shopify-based e-commerce store to over $11,156 in monthly revenue, achieving an overall 6.53 ROAS and peaking at 9.11 ROAS on high-performing ad sets. Traffic & Engagement: Grew brand visibility by driving 12,273 monthly sessions (a 4,462% increase) and securing 1,500+ targeted followers at a record-low cost of $0.003 per result. Technical Mastery: I manage the end-to-end technical setup for Meta Ads, including Pixel installation, Conversions API (CAPI) troubleshooting, and the use of anti-detect browsers like GoLogin to ensure 100% account security and data accuracy. As a meta ads manager, I possess deep expertise in managing ads for sensitive niches, implementing "compliance-first" copy and creative strategies that bypass restrictions while maintaining a 3.00% conversion rate. Global Operations: Managed diverse projects ranging from US-based to international health brands, consistently delivering high-intent leads and sales