Furqan Afzaal

Facebook Ads Pro

Cloud 11 • Full time

Feb 2025 - Present • 1 yr 3 mos

At Cloud 11 Marketing Agency, I have been responsible for Running Meta Ads. 1. Pizzario (Cloud Kitchen) When I joined the project, Pizzario did not exist online. I built everything from the ground up: My Work: – Created and optimized their social media brand identity – Designed a full content calendar – Used compelling offers and meme marketing in a competitive Islamabad food niche Results: – Order revenue of Rs. 155k in the 1st month – Just Rs. 36k ad spend 2. UAQ Trainings & Consultancy UAQ’s main challenge: selling a 180,000 PKR premium NEBOSH course only in Rawalpindi/Islamabad. My Work: – Run Meta Lead Form ads with OTP verification to pre-qualify leads – Built a structured lead-handling flow for the sales team Results: – 1,428 leads – Ad spend: 111k (Rs. 69 per lead) – Revenue: 15 Lakh – Overall ROI: 10x The management was so satisfied that they celebrated the successful campaign with a company party for me. 3. WOW Factor (Private Label E-commerce Brand) Initially, my responsibility was to manage the Shopify store—but a major issue changed my role overnight. Situation: Another media buyer run ads at Rs. 5,000/day, spent Rs. 11,000 in 2 days, and got zero purchases. The team went into panic mode. My Actions: – Took full responsibility for ads and store performance – Found the core issue: “Buy Now” button was not working on the product page – Fixed the store, optimized product page for conversions (curiosity, FOMO, urgency, timer, etc.) Results: – Rs. 135k in sales in the last 30 days – Store from zero to break-even in the first month Overall Impact at Cloud 11 – Built 3 brands from scratch – Delivered ROI across food, education, and ecommerce categories

Facebook Ads Expert

Forex Ascenders • Full time

Jan 2024 - Jan 2025 • 1 yr

How I Transformed a Losing Asset Management Firm into a Scalable Investor Acquisition Machine When I joined Forex Ascenders, the company was struggling. Their social media looked unprofessional, their brand had no authority, and the leads they were getting were low-intent and impossible to convert. Despite spending money, they were not generating real investors. I was hired as their Media Buyer with one clear mission: Build a profitable investor-acquisition funnel through Meta Ads. Step 1 — Fix the Foundation Before running aggressive campaigns, I re-optimized their social platforms for brand trust, credibility, and clarity. Because without a strong brand look, every ad dollar is wasted. Step 2 — Build an Investor-Focused Ad System I created a Meta strategy specifically designed to attract qualified investors instead of random scratch leads. This included: – High-intent targeting – Clear investment messaging – Retargeting warm audiences – Continuous A/B testing to improve quality Step 3 — Scale With Systems, Not Guesswork With a monthly budget of 3 Lakh PKR, I scaled their lead flow and built a predictable system that kept delivering. The Results – Generated thousands of investor leads in 1.5 years – Helped onboard nearly 200 active investors – Each investor began with 1000 dollars minimum, with most opening 2+ accounts – Supported a team of 25 employees who managed and converted the leads – Turned an unprofitable operation into a predictable, revenue-driven investor funnel The Impact Before me, they were losing money. After my strategy and systems, they built a stable investor pipeline and long-term revenue growth. The company finally had consistency, brand trust, and measurable ROI from their social media efforts.