Gabriela M.

VP Marketing

Delta Air Lines

Jan 2025 - Nov 2025 • 10 mos

Note: VP Marketing, Delta Beverages Executive owner of brand, growth and marketing for VC backed highly regulated CPG startup. Held end-to-end accountability for marketing and agency ecosystems. Managed $6M+ marketing budget, coached 6 direct reports and drove growth scaling net revenue from $17M to $30M (more than 75%+ YoY), with Q4 Delta’s strongest quarter in history. • Built first end-to-end marketing organization from zero establishing brand strategy, planning rigor, analytics, agency model and fiscal discipline across a $6M+ annual budget. • Led full 360° brand transformation and national relaunch (“There’s a Delta for That”) redefining brand DNA, positioning, visual identity, packaging, retail expansion, media strategy, CRM and experiential. • Architected first Integrated Brand Plan aligning brand, innovation, DTC, retail, paid media, PR, CRM and experiential and unified 8 agencies around shared growth priorities with performance metrics accountability. • Scaled national retail footprint from ~500 to off-premise, on-premise, CR and grocery channels through disciplined surround-sound media, retail activation and sampling. • Established full-funnel ROI and analytics discipline linking brand investment to revenue outcomes, enabling SKU- and pack-level profitability visibility and identifying $400K+ in preventable DTC losses with corrective action. • Directed compliant, high-impact communications in a regulated environment balancing brand and performance across generating 18.7M+ earned impressions (Bloomberg, CNN, BevNET).

Director of Innovation

Danone

Jun 2022 - Jan 2024 • 1 yr 7 mos

Executive owner of innovation/portfolio strategy for a VC-backed medical & wellness CPG company (over $400M revenue, 40% YoY growth). Led end-to-end product strategy, commercialization and pipeline governance across medical, retail and DTC channel, building the innovation engine that positioned Kate Farms for Danone’s majority acquisition. • Built and scaled $57M innovation pipeline supporting double-digit profitable growth in adult and pediatric liquid nutrition, hospital therapeutics. • Executive owner of Stage Gate and portfolio innovations from concept to commercialization, securing executive approval aligning cross-functional leaders (R&D, Medical, Regulatory, Supply Chain, Marketing, Finance). • Created a new-to-world Glucose + Energy Support RTD concept securing an exclusive American Diabetes Association partnership that drove +10% uplift vs. plan, unlocked access to 500K+ ADA members, HCPs and expanded TAM 4× from $200M glucose to $800M low-sugar RTD category. • Implemented Stage Gate, forecasting and M&E rigor establishing structured financial modeling, consumer validation, executive reviews and post-launch performance accountability.

Director Global Strategy Insights Analytics

Bacardi • Full time

Mar 2016 - May 2022 • 6 yrs 2 mos

Global strategy, insights and portfolio leadership for representing ~$2.7B in revenue and driving 60%+ of BACARDI growth. Executive partner to Global Senior Leadership, Marketing, Innovation with broad cross-functional influence across regions. Accountable for Integrated Annual Brand Planning, brand architecture, portfolio strategy with 2 direct reports. • Owned global Integrated Annual Brand Planning, brand/portfolio strategy, innovation roadmaps for Grey Goose, Patrón, Bombay Sapphire, and BACARDÍ Rums consistently exceeding AOP targets and driving double-digit growth. • Reversed a 7-year global decline in BACARDÍ Rums partnering with Global Marketing to architect the “Do What Moves You” repositioning restoring growth after a contiguous -13% decline and reestablishing global relevancy. • Established global M&E discipline and frameworks integrating financials, brand health and syndicated data to support faster more consistent regional decision-making. • Partnered with Global Marketing and Regions translating global strategy into market-relevant plans, enabling local execution in markets with open and restricted advertising environments