Frankie Jon

Lead Shopify Developer & Ecommerce Systems Consultant

STUDIO IO • Freelance

Mar 2020 - Present • 6 yrs 8 mos

Lead Shopify developer and ecommerce systems consultant working with US and international DTC brands scaling from 6 to 8 figures. Over the last 5+ years I've shipped 50+ Shopify store new builds, platform migrations (WooCommerce, Magento, BigCommerce → Shopify), custom theme development on Dawn and Horizon, and performance rebuilds for brands that outgrew their stack. The work isn't just storefronts. Most engagements turn into full backend operating systems: n8n workflows syncing orders, refunds, and customers between Shopify and QuickBooks Online, Xero, HubSpot, Pipedrive, Airtable, and Google Sheets cutting bookkeeping time by 10-20 hours a month per client and killing reconciliation errors that were costing them tax-time pain. On the revenue side, I've set up and rebuilt Klaviyo + SMS programs for 30+ Shopify brands welcome, browse-abandon, abandoned-cart, post-purchase, win-back, and VIP flows consistently pushing email + SMS attributed revenue from under 5% of store revenue to 25-35%+. Branded templates, tested subject lines, and segments that actually convert. Google Shopping and Performance Max are the other half of acquisition. I've built and scaled PMax campaigns for Shopify stores across fashion, health, home goods, and pet verticals fixing feed issues, structuring asset groups properly, and getting ROAS to 3–6x on cold traffic before handing accounts back. Marketplace work closes out the stack: full Sharetribe builds with Stripe Connect payouts, Mapbox location search, custom extensions, and launch-ready user flows for brands pivoting from retail to platform. Clients stay for the same reason: things get built right the first time, documented, and don't break.

Performance Marketing & Retention Manager

Agency • Full time

Jan 2018 - Feb 2020 • 2 yrs 1 mo

Performance marketing and retention lead inside a US-focused ecommerce agency, running paid acquisition and email/SMS programs for Shopify, Shopify Plus, and BigCommerce DTC brands across apparel, beauty, supplements, and home goods. What I owned day-to-day: - Built and managed Google Shopping and Performance Max campaigns across 20+ Shopify stores, including accounts scaling from $5K to $150K+ in monthly ad spend - Ran feed optimization through Google Merchant Center, lifting approved product coverage from the low 70s to 95%+ and clearing policy disapprovals that were strangling ROAS - Rebuilt PPC account structures from flat single-campaign setups into asset-group-driven PMax + branded Search + DSA hybrids, pulling blended ROAS from 1.5–2x into 3–5x on cold traffic within 60 days - Owned retention too: Klaviyo + Attentive SMS setup for 25+ brands full flow stacks (welcome, browse-abandon, abandoned-cart, post-purchase, replenishment, win-back, VIP, sunset) and segmentation tied to Shopify order history and product tags - Took brands from 3–8% email-attributed revenue into the 25–35% range inside 90 days by rewriting flows, cleaning deliverability, and fixing broken Shopify–Klaviyo sync - Built Looker Studio dashboards pulling Shopify, Google Ads, Meta Ads, and Klaviyo into one weekly scorecard so clients and account managers aligned on real numbers, not vanity metrics - Led onboarding for new accounts: audit, 30/60/90 roadmap, benchmark deck, and documented handoff no projects left in the dark Left in early 2020 to go independent, but the agency muscle structured attribution, disciplined flow logic, feed hygiene, and reporting that doesn't lie is still how I run every client project today.