Gaby

Creative Director & Lead Video Editor

Mad Capper / DM4PM • Full time

Oct 2021 - Oct 2025 • 4 yrs

Led the creative strategy and full post-production pipeline for a B2B marketing agency specializing in Property Management, real estate, and medical niches. As Creative Director, I not only managed the visual direction of client campaigns but also executed high-level editing to ensure strict quality control and authority-building content. Key Responsibilities & Achievements: - Full-Pipeline Post-Production: Handled end-to-end video and audio editing (Premiere Pro, After Effects, Audition) for hundreds of corporate FAQs, explainer videos, and promotional content. - AI Workflow Integration: Pioneered the use of AI technologies in the agency's pipeline, specializing in AI Spokesmodels (Synthesia) and AI Voice-Over Generation, significantly reducing turnaround times for corporate training and marketing videos. - Advanced Motion Graphics & Layout Redesign: Upgraded client deliverables by creating clean, readable, and highly engaging on-screen graphics, lower thirds, and thumbnails—focusing on polished pacing rather than cheap gimmicks. - Client Relations & Strategy: Acted as the primary creative point of contact for clients, translating their marketing goals into actionable video strategies and ensuring high satisfaction across all deliverables. - Quality Assurance: Oversaw project deliveries, often re-editing and refining team outputs to meet high-tier professional standards for B2B audiences.