Gaurav Saraswat

Performance Marketing Expert

Service Professionals • Full time

Jun 2024 - Present • 1 yr 11 mos

Managing large-scale performance marketing campaigns for international clients across UK, US, Australia, and Ireland on Google Ads, Meta Ads, and LinkedIn Ads. Leading full-funnel paid marketing strategies, advanced keyword research, audience targeting, and conversion tracking setup via Google Tag Manager. Handling end-to-end client communications, campaign reporting, and continuous optimization to deliver measurable ROI across e-commerce, healthcare, EV, and real estate industries. Achievements: Managing international client campaigns across UK, US, Australia and Ireland simultaneously Set up and managed conversion tracking and attribution via Google Tag Manager for multiple accounts Led Google Shopping campaigns via Google Merchant Center for e-commerce clients Delivered consistent ROAS improvements through data-driven bid strategy and audience optimization Managed LinkedIn Ads for B2B lead generation alongside Google and Meta campaigns Produced detailed performance reports and maintained strong client relationships across time zones

Digital Marketing expert

Real Estate Marketing 🚀 for Developers & Institutional Investors • Full time

May 2023 - Jun 2024 • 1 yr 1 mo

Managed full-funnel performance marketing campaigns including Google Ads and Facebook Ads for a leading real estate brand. Oversaw website SEO, third-party lead portals, and data management. Led lead generation campaigns targeting high-intent audiences and handled end-to-end campaign reporting. Worked closely with the sales team to align marketing efforts with business goals and revenue targets. Achievements: Generated consistent high-quality leads through Google Ads and Facebook Ads for real estate projects Managed and optimized third-party lead portals to maximize lead volume and quality Improved website SEO rankings leading to increased organic traffic and inbound inquiries Maintained detailed data lists and campaign performance reports for management review Aligned paid marketing strategy with sales targets to improve overall lead-to-conversion rate

Digital Marketing Executive

Digital Marketing • Full time

Feb 2020 - May 2023 • 3 yrs 3 mos

Managed end-to-end Google Ads and Facebook Ads campaigns for multiple clients simultaneously. Led SEO and PPC teams, mentored interns on campaign execution, and handled direct client communications. Conducted keyword research, audience targeting, ad copywriting, and continuous bid optimization. Managed third-party lead portals, performance reporting, and on-page and off-page SEO activities to drive measurable results across industries. Achievements: Managed 10+ client accounts simultaneously across Google Search, Display, and Facebook Ads Reduced CPL for key clients through campaign restructuring and negative keyword optimization Mentored a team of 3+ interns on paid campaign execution and reporting Maintained strong client retention through consistent communication and performance reporting Handled monthly ad budgets ranging from $500 to $5,000 across multiple accounts