Arif G.

Conversion Tracking Expert | GA4 | GTM | Google Ads | Meta Pixel

Upwork • Freelance

Jan 2025 - Present • 1 yr 6 mos

I help businesses implement accurate tracking systems and transform marketing data into actionable insights. I have worked with eCommerce stores, lead generation companies, and marketing agencies to improve conversion tracking, campaign optimization, and reporting accuracy. Key Achievements ✔ Successfully implemented GA4 and GTM tracking for 50+ websites and online stores. ✔ Set up Google Ads Conversion Tracking, including Purchase, Lead, Phone Call, and Enhanced Conversions tracking. ✔ Implemented Meta Pixel and Conversion API (CAPI) with Server-Side Tracking and Event Deduplication. ✔ Improved Event Match Quality and fixed tracking issues for multiple eCommerce businesses. ✔ Configured Enhanced Ecommerce Tracking for Shopify, WooCommerce, WordPress, Wix, and Webflow websites. ✔ Built custom event tracking solutions, including form submissions, booking systems, video engagement, file downloads, and button click tracking. ✔ Created clean and scalable tracking systems that helped clients make data-driven marketing decisions and improve ROI.

Graphic Designer Or Digital Marketer

Active School • Part time

Aug 2025 - Dec 2025 • 4 mos

I help businesses grow through creative design and data-driven digital marketing solutions. I design high-quality social media visuals, ad creatives, and branding materials while managing Facebook & Instagram ads, conversion tracking, and analytics setup. My focus is to create engaging designs and optimize campaigns that increase brand visibility, engagement, and sales. Skills: Graphic Design, Social Media Design, Facebook Ads, Meta Pixel, Google Analytics, Conversion Tracking, Branding.