Olayinka A

Digital Marketing Manager at Nomad Internet

Marketing • Full time

Apr 2020 - Sep 2025 • 5 yrs 5 mos

Senior digital marketing role at a direct-to-consumer subscription business serving customers across the United States. Key responsibilities: - Owned full-funnel paid media across Google Ads (Search, Performance Max, Shopping, Display, YouTube), Meta Ads (Facebook + Instagram), LinkedIn, TikTok, and Microsoft Ads (Bing) - Managed combined paid budgets exceeding $500,000 per month, with peak daily spend up to $15,000 - Built and maintained the analytics stack — GA4, Meta Pixel + Conversions API, Looker Studio dashboards - Designed CRM automations and lifecycle email workflows - Worked cross-functionally with product, finance and creative teams to align spend with quarterly commercial targets - Supervised a small team of designers, content strategists and media buyers Headline results: - Cost-per-acquisition cut by over 60% - Conversion rate improved by 25% - Click-through rate lifted by 35% - Total sign-ups grew by over 200% - Repeat purchase rate increased by 30%+ through lifecycle retargeting Products launched and promoted: Nomad Air, RV Titan, Nomad Dragon.

Paid Ad Strategist at Lekan Media Limited

PaidAdvertising • Full time

Oct 2019 - Apr 2020 • 6 mos

Agency role managing paid search and multi-channel campaigns for a book of client accounts from a UK base. Key responsibilities: - Owned a book of client accounts across Google Ads and Microsoft Ads (Bing), managing keyword bids, budgets, impression share and quality scores for each - Delivered integrated multi-channel campaigns across email, web, mobile, and social platforms, aligned to each client's commercial goals and audience behaviour - Built daily, weekly and seasonal performance reports to give clients visibility on campaign performance across web, email and blog channels - Produced and optimised ad copy, creative templates and web-based materials - Acted as day-to-day commercial point of contact for client accounts This is where I learned the rhythm of client-book management, multiple accounts, multiple goals, simultaneous reporting cycles, and the harder conversations on budget and performance.

Digital Marketing Intern at The Kingmakers Consultancy

King • Full time

Oct 2017 - Sep 2018 • 11 mos

Early-career agency role managing multi-client PPC campaigns from setup through to conversion optimisation. Key responsibilities: - Created and managed multi-channel PPC campaigns on Google Ads and Facebook for multiple clients, continually optimising performance from lead generation through to sale - Monitored account metrics, keyword bids, budgets, impression share, and quality scores, to maintain commercial performance across the client book - Collaborated cross-functionally with technical and creative teams to develop strategic, brand-aligned solutions under tight deadlines - Identified emerging ad opportunities and new verticals to keep the client campaigns commercially competitive and innovative First exposure to PPC at scale across multiple clients, and the foundation for everything I have built since.