
Gina Kaz
Freelance Content Producer, Creative Director and Social Media Specialist
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Esperienza lavorativa
Freelance Content Producer, Creative Director & Social Media Specialist
www.ginakaz.work • Lavoratore autonomo
May 2025 - Present • 1 yr
Supporting brands with UGC, content production, creative direction, and organic social strategy. Experienced across the full production process, from concept development and creative direction through to filming, editing, and final delivery - ensuring content aligns with brand objectives while feeling natural within social feeds. Regularly collaborating with agencies and brands on campaigns, balancing strategy with strong visual storytelling. Clients include: dentsu, Heinz, Dentsu Creative, G Spot, Ambrosia. Examples of my work can be seen here: www.ginakaz.work
Social Media Manager
Dentsu Creative • Freelance
Oct 2025 - Jan 2026 • 3 mos
Managed organic social content across UK & Ireland for OREO, Sour Patch Kids, and Maynards Bassetts, supporting both day-to-day social activity and campaign-led content across TikTok, Instagram and Facebook. Responsible for content planning and optimisation, balancing reactive trends with brand-led storytelling to drive reach and engagement across platforms. Highlights: OREO (UK & I): ❣️ 1M+ organic video views on TikTok ❣️ 127.4K reach on Instagram Sour Patch Kids (UK & I): ❣️ 5.5M organic video views on TikTok ❣️ 201K reach on Instagram Collaborated closely with creative and strategy teams to ensure content felt platform-native while supporting wider campaign objectives.