Ginevra C

Social Media Marketing Specialist

Venice Creative Hub

Mar 2023 - Present • 3 yrs 2 mos

Specialized in content planning, page optimization, and social media management for small and medium-sized businesses. Designed visually appealing posts, scheduled campaigns, and monitored analytics for continuous improvement. Focused on increasing engagement, building brand identity, and driving consistent growth across major social platforms.

Senior Social Media Strategist Company: Italia Digital Agency

Freelancing Career • Freelance

May 2022 - Present • 4 yrs

I lead full-scale social media management for Italian SMEs, focusing on brand positioning across Instagram, TikTok, and Facebook. My role involves creating high-converting Meta Ads campaigns with a specific focus on local Italian market nuances, regional dialects, and cultural triggers that drive engagement. I manage end-to-end content creation, from initial scripting for Reels and TikToks to professional graphic design and community management. I conduct deep-dive hashtag research and competitor analysis to ensure maximum organic reach within the Italian digital landscape. By implementing strategic engagement tactics and "Social Listening," I have helped clients increase their follower counts by an average of 40% within six months. I provide detailed monthly analytics reports, tracking KPIs like engagement rate, click-through rate (CTR), and ROAS. My goal is to transform passive followers into active customers through consistent, high-quality storytelling that resonates with the specific aesthetic preferences of the Italian audience. I am proficient in using Meta Business Suite, Canva, and various scheduling platforms like Hootsuite and Buffer to maintain a seamless posting frequency. I also handle influencer outreach within the Italian niche, managing creative briefs and performance tracking for collaborative campaigns. I specialize in "Gestione Social Media" that doesn't just look good but actually builds a loyal community and drives direct-to-consumer sales for fashion, food, and lifestyle brands.

Senior Social Media Strategist

Roma Growth Solutions

May 2022 - Present • 4 yrs

Led social media strategies focused on brand awareness and audience growth. Created engaging content plans, managed daily posting, and handled audience interaction. Conducted competitor research and implemented data-driven strategies to improve reach and engagement. Assisted clients in building a strong online presence and converting followers into loyal customers.