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Email Marketing Specialist
Coca-Cola • Freelance
Jan 2021 - Dec 2024 • 3 yrs 11 mos
Email Marketing Specialist The Coca-Cola Company January 2021 – December 2024 As an Email Marketing Specialist, I developed and executed data-driven email marketing campaigns to strengthen customer engagement, increase brand awareness, and drive product promotions across multiple consumer segments. I collaborated with cross-functional marketing teams to create personalized email journeys, optimize campaign performance, and improve customer retention through automation and segmentation. Key Responsibilities: * Planned and executed targeted email marketing campaigns. * Built automated customer journeys, including welcome, promotional, and re-engagement campaigns. * Managed audience segmentation for personalized messaging. * Designed responsive email templates aligned with brand guidelines. * Conducted A/B testing to improve open rates, click-through rates, and conversions. * Monitored campaign performance using analytics and generated actionable reports. * Maintained email list hygiene and improved deliverability. * Integrated CRM and marketing automation platforms to streamline workflows. * Collaborated with design, content, and digital marketing teams on campaign execution. * Ensured compliance with GDPR, CAN-SPAM, and email marketing best practices.