Hyeeun K

Label creatives Brand designer

Jun 2026 - Present • 4 mos

Overview: As a core member of the Brand design team, I specialize in building comprehensive brand identities, visual communication systems, and physical/digital touchpoints. Driven by a minimalist design philosophy and a keen focus on essentialism, I help emerging and established brands articulate their unique stories through refined visual assets. Key Responsibilities & Achievements: Brand Identity & System Development: Spearheaded comprehensive visual identity and brand guideline projects for diverse clients, ensuring consistent and polished brand application across various touchpoints. Designed and structured professional brand manuals, defining typography, color palettes, grid systems, and core design elements tailored to each client's unique positioning. Package & Visual Design Projects: Collaborated closely with key client accounts, including Chando and TCM, to conceptualize and execute high-impact package and brand designs. Translated complex brand strategies into clean, aesthetically refined packaging solutions that enhanced shelf presence and elevated overall user brand experience. Developed promotional graphics, editorial layouts, and digital visual assets that successfully aligned with client marketing objectives and campaign rollouts. Asset Optimization & Collaboration: Created scalable template assets and design systems that streamlined internal workflows and maintained visual consistency across multiple deliverables. Partnered with cross-functional teams and clients to iterate design concepts rapidly, maintaining high standards of execution under tight deadlines.

Vertizontal Brand Designer

Sep 2024 - Nov 2024 • 2 mos

Initiated & Established Comprehensive Brand Guidelines: Recognized that the early-stage startup lacked standardized visual frameworks despite its strong core values and diverse team. Actively pitched the necessity of structured brand guidelines to the CEO and collaborated closely with senior design leadership to build a unified design system from the ground up. Developed Core Visual Assets & Character IP: Designed and executed proprietary brand characters, custom emojis, and graphic assets tailored to the company's distinct persona. These assets continue to be actively utilized in ongoing social media promotions and marketing campaigns. Streamlined Social Media Templates & App Branding: Developed cohesive social media content templates and app branding elements to ensure visual consistency across all customer-facing touchpoints, successfully bridging communication gaps within a multi-ethnic team through logical design advocacy. Leveraged AI-Driven Visual Generation: Integrated advanced AI image generation techniques into the workflow to rapidly conceptualize, prototype, and produce high-quality visual assets, enhancing overall design efficiency and creative output.