g
gr_adlab

Guillaume R

@gr_adlab

Google Ads Specialist, Ecommerce CRO

Mauritius
Inglese, Francese
Alcune informazioni sono riportate in lingua inglese.
Chi sono
Google Ads specialist with deep expertise in Search, Shopping, and Performance Max campaigns. I set up advanced GA4 tracking, build clean GTM containers, and run CRO audits to make sure every click counts. I also help brands get recommended by AI platforms like ChatGPT and Perplexity through Generative Engine Optimization (GEO). My approach: structure for profitability, measure everything properly, optimize based on real data. I've worked across e-commerce, retail, and luxury brands. Bilingual French/English. Let's talk.... Continua a leggere

Competenze

g
gr_adlab
Guillaume R
offline • 

Consulta i miei servizi

annunci di shopping
I will set up and optimize google ads campaigns for your ecommerce store
A partire da150 USD / progettoMaggiori dettagli
Impostazione e consultazione strategica
I will set up ga4 ecommerce tracking and build actionable reports
A partire da90 USD / progettoMaggiori dettagli

Portfolio

Esperienza lavorativa

Owner/ Traffic Manager

GR AdLab • Freelance

May 2024 - Present • 2 yrs

I help e-commerce brands and retailers turn their ad spend into profitable, scalable growth through Google Ads, advanced GA4 analytics, and conversion rate optimization. What I bring to the table: → Google Ads strategy & management across Search, Shopping, and Performance Max — with a focus on ROAS-driven campaign structures and efficient budget allocation. → GA4 & e-commerce tracking setup — from event configuration to custom explorations, funnel analysis, and actionable reporting that connects data to business decisions. → CRO & landing page optimization — identifying friction points in the conversion journey and implementing data-backed improvements that move the needle. Key highlights: • Managed ad budgets across industries including pure-play e-commerce, retail, and luxury brands. • Delivered consistent improvements in ROAS and cost efficiency through rigorous campaign restructuring and audience segmentation. • Built end-to-end GA4 measurement frameworks for e-commerce clients, enabling smarter spend allocation. • Designed and delivered structured training programs on GA4 and Google Ads for marketing teams and product managers. I bring a hands-on, data-first approach — no fluff, no vanity metrics. Every recommendation is backed by the numbers.