Guadi

Social Media Manager

Praderas del sur • Freelance

Mar 2024 - Present • 2 yrs 2 mos

Managed the company’s social media presence, primarily on Instagram, focusing on clear brand communication and audience engagement. Created promotional and institutional content tailored to the target audience. Wrote captions aligned with the brand’s voice and values. Organized content calendars and posting schedules to ensure consistency. Handled customer inquiries and messages through social media platforms. Supported the business’s marketing goals by improving visibility and strengthening the relationship with its audience.

Social Media Manager & Content Creator

Personal brand • Freelance

Feb 2021 - Present • 5 yrs 3 mos

Managed and grew Instagram accounts for my own brand, overseeing content creation and social media strategy from start to finish. Developed a consistent brand identity, including visual style, tone of voice, and messaging. Planned and created posts, stories, and short-form video content aligned with engagement and sales objectives. Monitored performance metrics to optimize content and improve reach and interaction. Managed comments and direct messages to build an active and engaged community. Researched trends and audience behavior to keep content relevant and effective.