Guillaume S

Product Builder

NutraVector • Full time

Dec 2023 - Present • 2 yrs 5 mos

NutraVector is an AI-first B2B SaaS platform for the nutraceutical industry (brands, contract manufacturers, ingredient suppliers). The goal is to digitize and accelerate the full lifecycle: sourcing → compliance → formulation → industrialization → go-to-market, with a workflow-driven approach and strong GDPR requirements. Role: Founder / Product Builder Discovery & scoping: market research, problem statements, segmentation (brand / manufacturer / supplier personas), journey mapping, KPI definition, MVP scope. Product design: modular functional architecture, impact/effort prioritization, backlog, user stories, specs, acceptance criteria, go-to-market strategy and pricing hypotheses. No-code / low-code build: rapid prototyping, user testing, iterations, integrations, automations (workflows, notifications, scoring, dashboards). Applied AI: designing specialized module copilots; data extraction & structuring (technical docs, ingredient sheets); classification; scoring; deliverable generation; audit trail logging and safety guardrails. Data & compliance: entity modeling, document quality/traceability, multi-country requirements, consent management, access security (multi-tenant, roles, validations). Real complexity (what’s actually being built): Multi-stakeholder product with distinct business logics (brand vs manufacturer vs supplier) and collaborative workflows Structured data + documents + automations + AI, requiring reliability and traceability Premium experience: guided onboarding, dashboards, standardized processes, reduced time-to-market Typical deliverables: MVP roadmap, functional specifications, prototypes, user journeys, automated workflows, data schemas, product documentation, and execution plan.

founder

BioCeutics • Full time

Dec 2021 - Present • 4 yrs 5 mos

BioCeutics is a nutraceutical brand/lab I built end-to-end with a strong growth and performance mindset (acquisition, conversion, retention). The project covers the full chain: product positioning, branding, go-to-market, Amazon sales, and AI-assisted marketing automation. Role: Founder (strategy + hands-on execution) Brand & product marketing: nutrition/health positioning, value proposition, visual identity, packaging, brand content, key messaging and differentiation. E-commerce / Amazon: product listing optimization (Amazon SEO, title/bullets/A+ structure), conversion strategy (social proof, benefits, FAQs), performance tracking and iterative improvements. Paid acquisition: Amazon Sponsored Ads (account structure, targeting, optimization, cost control), test-and-learn approach, quick-win prioritization. AI applied to marketing: deploying an AI stack to speed up production and improve quality (ideation, copywriting, visuals, creative variations, A/B testing, template standardization). Data & optimization: KPI monitoring (traffic, conversion, ROAS/ACoS, reviews), data-driven continuous improvement, repeat-purchase and customer satisfaction optimization. Results (key achievements): 4,000+ units sold on Amazon in 12 months 4.7/5 customer satisfaction and 35% repeat-purchase rate Goal achieved: €60,000+ annual revenue in year one with no significant external media budget Project complexity: building a brand from scratch + setting up a complete growth system: content and assets, Amazon SEO, ads, conversion optimization, continuous iteration, and scalable marketing production through AI (processes, templates, automations).

Chief Marketing Officer

Octika • Full time

Sep 2019 - Present • 6 yrs 8 mos

I built and led Octika’s Marketing & Digital department (B2B/B2C), with a strong international and e-commerce focus. Mission: accelerate growth, industrialize acquisition, and structure a data-driven organization (CRM, automation, reporting). Scope & responsibilities (CMDO) Omnichannel strategy: e-commerce revamp (≈4,000 SKUs), customer journey, CRO and merchandising, SEO/content, paid campaigns, commercial calendar and activations. International expansion: multilingual rollout (5 languages), content localization, performance management by country, coordination of logistics and offer constraints. Acquisition & performance: SEO/SEA, tracking and attribution, KPI dashboards, continuous optimization (tests, funnel improvements, impact/effort prioritization). CRM & lifecycle: segmentation, automated scenarios (nurture, follow-ups, customer service flows), improving email open rates and conversion. Digital transformation / stack: ERP/WMS/CRM and business tools integrations, structuring key flows (data, catalog, orders, support), governance and processes. Brand & communication: visual identity refresh, Sales/Marketing alignment, international trade shows management (SILMO, MIDO), brand consistency and activation. Results (measured impact) +50% sales, +99% traffic +30% email open rate Continuous conversion lift through journey + data optimization Project complexity Transforming a multi-channel, multi-tool ecosystem: large-scale e-commerce, international rollout, technical integrations (ERP/WMS/CRM), process standardization, and a major step-up in data maturity (tracking, reporting, automation). AI & innovation Implemented an AI-driven marketing approach to speed up production (copywriting, visuals, reporting), strengthen segmentation/scoring, and improve content quality and campaign performance.