
Gul Sharaz
Scaling Businesses via Perfomance Marketing
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Performance Marketing Specialist (Pinterest & Snapchat Ads)
Technoloy • Full time
May 2026 - Present • 0 mos
Managed paid advertising campaigns on Pinterest and Snapchat, specializing in scaling digital products and e-commerce stores in the US and North American markets. Developed and executed full-funnel media buying strategies that consistently drove high return on ad spend (ROAS). Key Responsibilities & Achievements: Ad Campaign Setup & Scaling: Designed, launched, and managed conversion-focused campaigns on Snapchat Ads Manager and Pinterest Business Hub, scaling ad spend while maintaining profitability. Pixel & Tracking Implementation: Installed and configured the Snap Pixel and Pinterest Tag with advanced event tracking (Page Views, Add to Cart, Purchases) to ensure accurate attribution and robust retargeting data. High ROAS Campaigns: Successfully maintained an average 3.5x to 4.5x ROAS on Pinterest conversion campaigns using high-intent keyword targeting and visual SEO. A/B Testing & Optimization: Conducted rigorous testing of ad creatives (Story Ads, Collection Ads, Standard Pins), targeting parameters, and landing pages to reduce the overall Cost Per Acquisition (CPA) by 30%. Audience Segmentation: Built and utilized Lookalike Audiences and interest-based demographics to reach warm and hot buyers. Skills Pinterest Ads Snapchat Ads Manager Social Media Advertising Pixel Setup & Integration Retargeting & Lookalike Audiences ROAS Optimization Entry 2: Pinterest & Snapchat Growth Expert (Organic & Paid) Title Pinterest SEO & Snapchat Lead Generation Expert Employment Type Freelance / Self-Employed Company Name Digital Product Creators & Niche Brands Description Focused on driving high-quality traffic and leads through organic growth strategies and low-cost paid ads on Pinterest and Snapchat. Specialized in understanding user intent on visual platforms to convert casual browsers into buying customers. Key Responsibilities & Achievements: Pinterest SEO & Profile Management: Optimized Pinterest profiles, created high-converting Rich Pins