
Guzman P.
Multi Platform SEO Expert Google, Shopify and YouTube Ranking
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SEO Specialist
Self Employed • Lavoratore autonomo
Jan 2022 - Present • 4 yrs 9 mos
Over the past few years, I have worked independently as an SEO Specialist, helping diverse clients—from local brick-and-mortar shops to growing Shopify brands and YouTube creators—dominate search engine rankings. My core focus is executing data-driven SEO strategies that generate organic traffic, increase leads, and boost sales. Key Responsibilities & Achievements: Local SEO (GMB): Successfully optimized and managed Google Business Profiles for local businesses. Focused on citation building, keyword optimization, and review strategies to push clients into the top 3 Google Local Pack, significantly increasing their inbound customer calls. E-commerce & Shopify SEO: Conducted deep on-page optimization for e-commerce stores. Handled keyword mapping, meta-title/description writing, image alt-tagging, and URL structuring to help products rank higher on search engines and increase organic sales. YouTube SEO: Partnered with content creators to optimize their channels. Researched high-traffic, low-competition keywords, and optimized video titles, tags, and descriptions to improve Click-Through Rates (CTR) and YouTube search rankings. SEO Auditing: Performed comprehensive website audits to identify technical errors, indexing issues, and speed bottlenecks. Delivered detailed, actionable reports and recorded video walkthroughs to help business owners understand and fix their SEO flaws. I strictly adhere to Google’s guidelines, using 100% white-hat strategies and industry-standard tools (Google Search Console, Google Analytics, and premium keyword research tools) to ensure long-term, sustainable growth for every client.