Engr Hamza Khan

Search Engine Optimization Executive

Tossdown Pakistan & Canada • Full time

Jul 2023 - May 2025 • 1 yr 10 mos

I manage the digital presence of diverse clients across industries, enhancing visibility and driving organic growth. My expertise includes SEO strategy, keyword optimization, on-page techniques, and merchandising to maximize product visibility and conversions. Restaurants & Food Karahi Boys (karahiboys.com) – South Asian cuisine in Canada. Burger Bloc (burgerbloc.ca) – Gourmet burgers in Canada. Tandoor Morni (tandoormorni.ca) – Tandoor ovens & catering. Amaltaas (amaltaas.pk) – Fusion fine dining in Lahore. The Big Apple (thebigapple.ca) – Food & entertainment in Canada. Arabian Delights (arabiandelights.pk) – Middle Eastern sweets in Lahore. Bread and Beyond (breadandbeyond.pk) – Artisanal bakery in Lahore. Papa Johns – SEO for a global pizza chain, enhancing search rankings & local visibility. Retail & Grocery Tezmart (tezmart.ca) – Essential groceries in Canada. Shana Foods (shanafoods.ca) – Frozen & ethnic foods. Taza Food Products (tazafoods.ca) – Quality food products in Canada. PNF Distributor (pnfdistributor.com) – Wholesale grocery & restaurant supplies. Wellness & Technology CAC Wellness (cacwellness.com) – Muscle health solutions (USA). Hemani Products (hemanicanada.com) – Natural health & wellness (Canada). Majestik Communication (majestik.ca) – Mobile repair solutions. Zenith (zenith.com.pk) – Lifestyle product innovators. Education Milestone School System (milestoneschoolsystem.com) – Progressive education in Pakistan. I drive business growth through SEO and merchandising, aligning digital strategies with brand objectives to boost engagement and conversions.

Ecommerce Project & SEO Manager

Cailyn Cosmetics USA • Full time

Nov 2020 - May 2023 • 2 yrs 6 mos

At Cailyn Cosmetics, I manage multiple facets of the brand's digital presence, including SEO, social media, graphic design, and WordPress development, ensuring a seamless and engaging experience for customers. Key Responsibilities: SEO Management: Optimizing product pages, blogs, and metadata to enhance visibility and drive organic traffic. Monitoring search performance and implementing keyword strategies aligned with market trends. Social Media Postings: Developing and executing content calendars to boost engagement across platforms. Leveraging seasonal trends and product launches to create campaigns that resonate with the audience. Graphic Design: Creating on-brand visuals for social media, promotional campaigns, and digital ads. Designing engaging assets that reflect the brand’s unique aesthetic and appeal to its target market. WordPress Development: Designed and developed the Cailyn Cosmetics website using WordPress. Ensured the site is visually appealing, user-friendly, and optimized for SEO to support business growth. By integrating SEO strategies, creative content, and technical development, I contribute to enhancing Cailyn Cosmetics’ digital footprint and delivering a consistent brand experience across platforms.

Search Engine Optimization Executive

Wise Market • Full time

Nov 2022 - Mar 2023 • 4 mos

As an SEO Specialist, I manage the online presence of Wise Market Pakistan and Wise Market Australia, ensuring their platforms are optimized to maximize visibility, organic traffic, and customer engagement. Wise Market Pakistan (wisemarket.pk): A leading marketplace offering new, refurbished, and eco-friendly smartphones, gadgets, and accessories. Wise Market Australia (wisemarket.com.au): A top platform for buying and selling new, refurbished, and pre-owned devices with a focus on sustainability and affordability. Key strategies include: Keyword Optimization: Targeting high-value keywords to rank in competitive markets. On-Page SEO: Enhancing content, meta-tags, and technical SEO for improved search performance and user experience. Off-Page SEO & Backlinking: Building domain authority through strategic partnerships and quality backlinks. Performance Monitoring: Tracking KPIs and analytics to drive continuous improvements. Through these efforts, I align SEO strategies with business goals, promoting sustainable growth and delivering a seamless online shopping experience for customers focused on affordability and eco-conscious choices.