Hannah Jones

Lead E-commerce Retention Specialist & Klaviyo Architect | ScaleCommerce Labs

Oct 2024 - May 2026 • 1 yr 7 mos

I direct and execute end-to-end email marketing retention systems, revenue automation flows, and lifecycle messaging strategies for high-growth direct-to-consumer (DTC) brands on Shopify and Shopify Plus. My daily operations center on designing, testing, and optimizing multi-branch automated Klaviyo flows, including high-converting Welcome Series, Browse Abandonment, Abandoned Checkout, Post-Purchase Cross-Sell, and Customer Win-Back funnels. I implement advanced dynamic conditional splits based on purchase history, customer lifetime value (CLV), product category affinities, and engagement recency. A major part of my responsibility is managing technical email deliverability, configuring dedicated sending domains, optimizing BIMI, SPF, DKIM, and DMARC authentication protocols, and executing smart sending schedules to keep spam complaint rates below 0.08%. I analyze Google Analytics 4 (GA4) attribution and Klaviyo dashboard analytics weekly, running split tests on timing intervals, subject line hooks, and offer structures to maximize revenue per recipient. My systematic email infrastructure consistently drives 25% to 40% of total e-commerce store revenue on complete autopilot.

Senior Direct-Response Email Copywriter | Apex Conversion Copy

Sep 2025 - Apr 2026 • 7 mos

I specialize in writing high-intent, persuasive sales email copy, launch sequences, and storytelling nurture campaigns for e-commerce products, subscription services, and digital brands. My daily workflow involves conducting deep customer voice research, mining reviews, and analyzing consumer purchase objections to craft narrative-driven, benefit-focused email messages that drive clicks and sales. I write structured promotional sequences for major retail events such as Black Friday Cyber Monday (BFCM), seasonal clearance sales, and new product drop campaigns. I engineer high-performing subject line and preview text combinations that consistently achieve 40%+ open rates in competitive consumer inboxes. I format email copy for maximum visual skimming, utilizing conversational syntax, clear typographical hierarchy, and strategic micro-commitments that guide readers directly to prominent call-to-action buttons. My copy audits on underperforming email flows systematically improve click-to-open rates (CTOR) and customer conversion rates across global retail markets.

Email Template UI Designer & Technical Integrator | PixelMail Studio

Nov 2023 - Sep 2025 • 1 yr 10 mos

I focus on the visual design, modular component structuring, and technical deployment of responsive email templates using Figma, Canva, and native ESP drag-and-drop builders across Klaviyo, Brevo, and Mailchimp. My primary objective is delivering mobile-first, dark-mode compatible email layouts that preserve brand elegance while maintaining high deliverability standards. I translate custom Figma and Canva visual designs into balanced image-and-text email modules, ensuring all promotional messaging remains fully readable even if image rendering is disabled on mobile devices. I establish reusable master design libraries, creating global header styles, dynamic product recommendation blocks, customer review badges, and footer compliance layouts that speed up campaign production times. I conduct cross-client rendering tests across Gmail, Apple Mail, and Outlook using testing tools to resolve layout bugs and font-rendering inconsistencies. My structured template design provides brands with clean, on-brand communications that look polished on every screen.