Hanny

Video Director

Sabre Corporation • Full time

Dec 2021 - Jul 2025 • 3 yrs 7 mos

• Established partnerships with clients across global regions for various multimedia projects. • Maintained brand consistency through established style guidelines and resources. • Fostered relationships with agencies and external vendors, creating an environment of strategic creativity. • Produced and managed 100+ video productions, reaching an audience of over 400K across platforms. • Achieved an average video retention rate of over 80% among Sabre's global employees • Enhanced project delivery by 20% through effective project management protocols. • Lifted HQ event engagement 35% via creative content in collaboration with HR. • Amplified Inclusion & Diversity groups’ engagement by 50% with targeted strategies. • Collaborated with international teams to create compelling visual content. • Interviewed and directed on-set talent, aligning with brand standards.

Director of Multimedia

University of Texas at Arlington • Full time

Dec 2014 - Dec 2021 • 7 yrs

• Led a high-performance team of video and social media creatives, overseeing the strategy and production of digital media content that contributed to record-high enrollment in 2019 and an annual surge of 25K+ new social media followers. • Transformed intricate academic content into diverse video formats, including explainers, scripted skits, documentaries, testimonials, TV commercials, and news segments, tailoring the content to engage targeted audiences effectively. • Partnered with cross-functional teams, boosting online engagement by 75% with multimedia campaigns. • Crafted global multimedia campaigns endorsed by University leadership for their international recruitment impact. - Introduced post-production servers and implemented a comprehensive digital asset management system, ensuring video footage and photos were meticulously tagged and categorized. This streamlined approach facilitated quick searches, reduced time spent sifting through hard drives, and bolstered team collaboration and accountability. • Collaborated directly with University Presidents on high-impact multimedia communications for board meetings, donor engagements, and campus-wide events; also interviewed high-profile alumni, including CEOs and prominent political figures, coordinating all communications for seamless filming. • Developed video brand guidelines to unify stakeholder communication and messaging. • Managed an annual budget of $120 - $300K, allocating funds for areas including equipment upgrades, data management, studio renovations, and other multimedia initiatives. • Optimized budget by $500K annually through strategic vendor negotiations and innovative production solutions. • Certified in COVID compliance, implemented safety protocols, and introduced remote production methods. • Won Gold, Silver, and Bronze CASE (Council for the Advancement and Support of Education) Awards.