Hapiplyllyna

Email Automation Specialist

Aug 2025 - Present • 9 mos

As an Email Automation Specialist, I focus on building efficient and scalable email systems that enhance customer engagement and drive revenue growth. I design and implement automated workflows that guide customers through every stage of the buyer journey, from initial contact to long-term retention. I specialize in creating automation sequences such as welcome series, abandoned cart recovery emails, post-purchase follow-ups, and re-engagement campaigns. These systems are designed to deliver the right message at the right time, increasing customer satisfaction and conversion rates. I work with tools like Mailchimp, Klaviyo, and HubSpot to build, test, and manage automation workflows. I ensure seamless integration with CRM systems, eCommerce platforms, and landing pages to create a unified marketing ecosystem. My process includes mapping customer journeys, segmenting audiences, and personalizing email content based on user behavior and preferences. I also monitor performance metrics and continuously optimize workflows to improve efficiency and results. By automating repetitive marketing tasks, I help businesses save time while maintaining consistent communication with their audience. My goal is to create smart, data-driven automation systems that deliver long-term value and measurable business growth.

Email Campaign Manager

Jan 2025 - Present • 1 yr 4 mos

As an Email Campaign Manager, I was responsible for planning, executing, and optimizing email marketing campaigns for a diverse range of clients. I worked closely with marketing teams to understand campaign objectives and translate them into effective email strategies that drive engagement and conversions. My role involved creating campaign calendars, designing email templates, writing compelling copy, and ensuring timely delivery of campaigns. I implemented advanced audience segmentation techniques to deliver targeted messages that resonate with specific customer groups. This resulted in improved engagement metrics and stronger customer relationships. I conducted A/B testing on subject lines, content, and design elements to identify the most effective strategies. By analyzing campaign performance data, I was able to make informed decisions that consistently improved open rates, click-through rates, and conversion rates. Additionally, I ensured all campaigns were optimized for mobile devices and complied with email marketing best practices. I also collaborated with designers and developers to create cohesive marketing materials and landing pages that aligned with campaign goals. Through strategic execution and continuous optimization, I contributed to increased client satisfaction and measurable growth in campaign performance.

Newsletter Designer & Email Marketing Specialist

Jun 2024 - Present • 1 yr 11 mos

As the Founder and Lead Newsletter Designer at Probityteam, I help brands, creators, and businesses launch and scale high converting newsletters. I specialize in Beehiiv and Substack setup, custom template design, landing pages, automation workflows, and audience growth strategy. My focus is creating clean, premium, and conversion driven email experiences that increase engagement and drive revenue. I have worked with clients across finance, real estate, tech, crypto, and personal brands, delivering results-focused solutions tailored to each niche.