Haris Abid

Data Analyst

BEECHTREE • Full time

Dec 2023 - Present • 2 yrs 5 mos

Data Analyst | Power BI | SQL | Retail & Sales Insights Expert I worked as a Data Analyst for a leading fashion retail brand (Beechtree), where I handled data analysis, reporting, and SQL-based data extraction to improve sales performance and business strategy. My Role at my company Data Analysis & Visualization (Power BI, Excel) SQL Query Writing (Data Extraction, Joins, Complex Queries) Sales & Retail Performance Dashboards KPI Tracking & Business Reports Data Cleaning & Transformation Customer & Product Analysis Inventory & Stock Optimization Automated Reports & Data Pipelines My Experience Includes: Writing optimized SQL queries to extract and analyze large datasets Creating interactive Power BI dashboards for business insights Analyzing store-wise, product-wise, and category-wise sales Identifying trends, seasonal demand, and revenue opportunities Supporting business decisions with data-driven insights My Results: Built dashboards that improved decision-making Identified high-performing products to increase revenue Reduced manual reporting time through automation Delivered accurate insights using advanced SQL queries

Digital Marketer

Cybertroopz LLC • Full time

Jan 2023 - Nov 2023 • 10 mos

Digital Marketer & Content Creator | Cybertroopz LLC I worked as a Digital Marketer and Content Creator at Cybertroopz LLC, where I handled end-to-end digital marketing strategies to grow brand presence, engagement, and conversions. Key Responsibilities: Managed social media platforms (Facebook, Instagram, LinkedIn) and created monthly content calendars Designed and published engaging posts, captions, and marketing content Created ad creatives (images, videos, copy) for Facebook Ads and Google Ads campaigns Ran and optimized paid advertising campaigns to maximize ROI Performed SEO (on-page & off-page) including keyword research and content optimization Analyzed performance using Google Analytics and Meta Ads Manager Managed email marketing campaigns and lead generation funnels Content Creation Work: Created high-quality social media posts, reels, and ad creatives Wrote engaging captions, ad copy, and promotional content Developed brand-focused content strategies to increase engagement Ensured consistent branding across all digital platforms Achievements: Increased website traffic by 40% through SEO and content marketing Boosted social media engagement by 50% with a consistent content strategy Improved ad performance ROI by 30% through targeting and creative optimization Generated high-quality leads and increased conversion rates