Hassan K Pasha

Technical SEO Analyst

Full Duplex Tech • Part time

Jan 2021 - Present • 5 yrs 4 mos

I performed detailed technical SEO audits to identify issues that could affect website performance in search engines. This included analyzing crawl data, reviewing website architecture, and identifying technical errors such as broken links, duplicate content, redirect issues, and indexing problems. Based on these audits, I recommended and implemented improvements to the site structure so that search engines could crawl and understand the website more efficiently. I also worked on improving overall website health by optimizing technical elements that influence search rankings. This included analyzing crawl behavior using SEO tools, fixing technical errors, and ensuring that important pages were properly accessible to search engines. By improving site structure and internal linking, I helped create a better flow for both users and search engine crawlers. Another important part of my role was supporting international clients with key technical optimizations. I worked on improving website speed by identifying performance issues and coordinating with developers to implement solutions such as image optimization, code improvements, and better server performance. Faster websites helped improve user experience as well as search engine rankings. I also focused on solving indexing issues to ensure that important pages were properly discovered and indexed by search engines. This included monitoring index coverage, resolving crawl errors, and optimizing technical signals that help search engines understand which pages should appear in search results. In addition, I helped improve mobile responsiveness to ensure websites performed well across different devices and screen sizes. Since mobile usability is an important ranking factor, I worked with development teams to ensure websites followed mobile-friendly standards and provided a smooth experience for users on smartphones and tablets.

Digital Marketing Manager

Digitech Outsourcing Solutions • Freelance

Jan 2024 - Nov 2025 • 1 yr 10 mos

I led strategic SEO initiatives for global clients with the goal of improving website visibility, search rankings, and organic traffic. My work focused on creating and implementing effective SEO strategies that combined both technical improvements and content optimization. I analyzed websites to identify technical issues, on-page SEO gaps, and opportunities that could help improve search engine performance. A key part of my role was ensuring that websites followed strong technical SEO practices. This included improving site structure, fixing indexing issues, optimizing page speed, and making sure search engines could properly crawl and understand website content. By addressing these technical factors, I helped create a strong foundation that allowed websites to perform better in search engine results. Along with technical SEO, I also worked closely on content-driven SEO strategies. I helped plan and optimize website content so that it targeted relevant keywords and matched user search intent. This involved guiding writers on how to structure SEO-friendly content, optimize headings and meta data, and ensure that content provided real value to users while also performing well in search engines. I also managed and supervised a team of writers and junior SEO specialists. My responsibility included guiding them on SEO tools, workflows, and best practices so they could perform their tasks efficiently. I reviewed their work, provided feedback, and ensured that all SEO tasks were aligned with the overall strategy and business objectives. Collaboration was another important part of my role. I worked closely with different teams, including content creators, developers, and marketing professionals, to make sure SEO recommendations were properly implemented. This teamwork helped ensure that both technical and content improvements were executed effectively across different projects.

SEO Team Lead

Cheetah Agency • Full time

Jul 2023 - Sep 2024 • 1 yr 2 mos

I was responsible for managing and executing complete SEO campaigns from start to finish. My work started with detailed website audits to identify technical issues, on-page problems, and opportunities for improvement. I analyzed website structure, page performance, indexing issues, and technical factors that could affect search engine rankings. Based on the audit results, I created clear SEO strategies to improve website visibility and overall search performance. A major part of my role involved keyword research and search intent analysis. I researched relevant keywords with strong search potential and aligned them with business goals and target audiences. After identifying the right keywords, I planned content strategies and optimized website pages to improve rankings on search engines. This included improving page titles, meta descriptions, headings, internal linking, and content structure to ensure each page followed SEO best practices. I also monitored and tracked SEO performance regularly using different SEO tools and analytics platforms. I analyzed organic traffic, keyword rankings, page performance, and user behavior to measure the success of our strategies. Based on this data, I continuously adjusted and improved SEO campaigns to achieve better results. My goal was always to increase organic traffic, improve search rankings, and generate better visibility for the websites we managed. Another important responsibility in my role was guiding and supporting junior team members. I helped train new SEO specialists and writers on SEO tools, keyword research methods, content optimization techniques, and industry best practices. I regularly reviewed their work, provided feedback, and helped them understand how to create SEO-friendly content and optimize webpages effectively. This helped improve the quality of our team's work and ensured that our SEO strategies were implemented correctly.