Hassan Qazafi

Marketing Manager

Tsoftek | TechWebCloud • Full time

Jul 2021 - Present • 4 yrs 10 mos

SEO Expert | SEM | Social Media Manager | Key Responsibilities: Keyword Research: Conduct thorough keyword research to identify valuable and relevant keywords for our industry and target audience. Analyze keyword trends and search volumes to inform content strategy. On-Page SEO Optimization: Optimize website content, including meta tags, headers, and on-page elements, for search engines and user experience. Perform website audits to identify and address technical SEO issues such as broken links, crawl errors, and duplicate content. Content Strategy: Collaborate with content creators to develop SEO-friendly content, ensuring it aligns with keyword strategy. Monitor and update existing content to maintain its relevance and search rankings. Link Building: Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites. Monitor and disavow harmful backlinks as needed. Technical SEO: Manage website architecture and structure to enhance crawl ability and index ability. Implement structured data and schema markup for rich snippets and improved search results appearance. Analytics and Reporting: Monitor website performance using SEO tools such as Google Analytics, Google Search Console, and SEO software. Provide regular reports on key SEO metrics and insights, along with recommendations for improvement. Stay Informed: Keep up-to-date with industry trends, search engine algorithm changes, and emerging SEO techniques. Share knowledge and insights with the team to ensure best practices are followed.