Hazrat

Google Ads Executive

Scaleup Ads Agency • Full time

Jan 2022 - Dec 2025 • 3 yrs 11 mos

Strategic and data-driven Google Ads Expert with 2.5 years of marketing firm experience. Proven track record in managing end-to-end PPC campaigns for high-growth E-commerce brands and service-based businesses. Expert in bridging the gap between technical campaign performance and client business objectives through transparent communication and professional reporting. Core Responsibilities: - Strategic Campaign Management: Designed and executed full-funnel Google Ads strategies, including Search, Shopping, Display, and Performance Max (PMax) to drive measurable ROI. - E-commerce & Lead Generation: Specialized in scaling E-commerce revenue (ROAS focused) and optimizing lead generation funnels to reduce Cost-Per-Lead (CPL) while increasing lead quality. - Client Communication & Relationship Management: Served as the primary technical point of contact for a diverse client portfolio. Facilitated weekly performance check-ins, managed client expectations, and translated complex metrics into clear, actionable business insights. - Data & Tracking Excellence: Implemented and managed GA4 conversion tracking, GTM tags, and Google Merchant Center (GMC) to ensure 100% data accuracy and attribution. - Onboarding & Consulting: Led client discovery calls to understand business KPIs and provided expert recommendations on budget allocation and landing page optimization. - Performance Optimization: Conducted continuous A/B testing on ad copies, landing pages, and bidding strategies to maximize account efficiency and budget utilization. Technical Proficiencies: - Google Ads (Search, Shopping, Video, PMax) - Google Analytics 4 (GA4) & Google Tag Manager (GTM) - Competitive Analysis & Keyword Research - Client Reporting & Strategic Consulting