
Heather V
Digital Creator
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Portfolio
Esperienza lavorativa
Founder | GoldTech Marketing
Marketing • Lavoratore autonomo
Jan 2025 - Present • 1 yr 4 mos
Graphic Design -Designed brand identities including logos, color palettes, and typography systems aligned with client vision and target audience -Created high-converting marketing assets (social media graphics, ads, email visuals) that improved engagement and click-through rates -Developed brand books and visual guidelines to ensure consistency across all digital and print materials -Collaborated with clients to translate abstract ideas into polished, professional visual assets -Utilized tools like Adobe Creative Suite and Canva for scalable, production-ready designs Website Development -Designed and developed responsive websites using platforms like Wix, ensuring mobile optimization and fast load performance -Translated brand identity into functional, user-friendly website experiences with strong UX/UI principles -Integrated third-party tools (Calendly, payment processors, CRM systems) to streamline business workflows -Implemented SEO best practices (on-page optimization, metadata, site structure) to improve search rankings and organic traffic -Managed full website lifecycle from discovery and wireframing to deployment and post-launch updates