
Henry
social media manager
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Esperienza lavorativa
Chinese Social Media Promoter
Fiverr • Freelance
Apr 2026 - Present • 6 mos
Chinese social media promoter specialising in brand growth and audience engagement across Bilibili, Xiaohongshu (RED) and Douyin. Responsible for developing platform specific content strategies, optimising SEO for Bilibili search, managing organic and paid campaigns, and building community around client brands in the Chinese market. Key achievements: • Grew a Bilibili channel from 5k to 120k followers through SEO optimised video titles, tags and thumbnail strategy • Managed Bilibili channel operations including content calendar, community interaction and data driven content iteration • Developed Xiaohongshu content strategy combining KOL/KOC partnerships with organic seeding, driving 500k+ impressions per campaign • Produced and promoted short form video content for Douyin, achieving average completion rates above 45% • Delivered end to end China social media marketing plans for UK/EU brands entering the Chinese market • Tracked and reported on key metrics including Bilibili search ranking, engagement rate, follower growth and conversion Comfortable working with cross border brands, SMEs and agencies looking to establish or scale their presence on Chinese platforms.