Hesron Natanael

Social Media Manager

Pictofi • Freelance

Dec 2025 - Present • 5 mos

- Develop and execute strategic content plans aligned with brand goals - Create engaging content concepts, captions, and campaign ideas - Design high-quality visual assets (posts, stories, ads) to maintain brand consistency - Manage daily social media activities (posting, scheduling, and publishing) - Monitor and respond to comments, messages, and audience interactions - Analyze performance metrics (engagement, reach, conversions) and optimize content - Stay updated with social media trends and implement relevant strategies - Manage and optimize paid ads campaigns (Meta Ads)

Graphic Designer

Volvo Car Indonesia • Full time

May 2023 - Present • 3 yrs

- Maintain brand consistency across all creative deliverables - Creation of all retailer marketing materials (print, digital, email, direct mail, social media and video assets) in close collaboration with all relevant internal teams and external agencies. - Develop creative concepts and visual directions for campaigns and content - Manage the end-to-end creative production process, from ideation and planning to final delivery - Managed end-to-end creative and event flow for Volvo events, from concept ideation, visual production, to supervising the live event rundown and program execution. - Manage media relations and external communications. - Coordinating procurement of marketing kits and event materials.