Higher Design

Freelance Senior UI/UX Designer

Freelancer.com • Freelance

May 2025 - Present • 1 yr

Independent UI/UX designer providing end-to-end design services for startups, brands, and agencies worldwide. Specialized in brand identity, user interface design, interaction design, and product experience optimization. - Communicate directly with clients to define project goals, user needs, and business objectives, delivering tailored and high-quality design solutions. - Conduct user research, create user flows, wireframes, prototypes, and final visual designs for mobile apps, websites, and digital products. - Establish strong visual systems and brand consistency, ensuring designs are modern, usable, scalable, and aligned with market trends. - Collaborate remotely with developers, product managers, and stakeholders to ensure accurate design implementation. - Manage multiple projects independently, including timeline planning, client communication, revisions, and on-time delivery. - Help clients enhance product experience, improve brand image, and achieve better user engagement and business results.

Senior UI/ux design supervisor

Google • Full time

Mar 2024 - Sep 2025 • 1 yr 6 mos

Led end-to-end user experience and visual design strategy for key Google products, driving design vision, team execution, and user-centered innovation at scale. 1. Defined and evolved the **design strategy, vision, and principles** for core product lines, aligning design decisions with user needs, business objectives, and Google’s overall product ecosystem. 2. Managed, mentored, and grew a team of UI/UX designers, fostering a collaborative, data-informed, and user-obsessed design culture. 3. Owned the full design lifecycle—from user research, ideation, and prototyping to high-fidelity UI, interaction design, and cross-functional launch. 4. Partnered closely with product managers, engineers, researchers, and stakeholders to drive consensus, prioritize UX improvements, and ship high-quality experiences used by billions of users. 5. Championed **design systems, component libraries, and UX standards** to ensure consistency, scalability, and efficiency across platforms and product surfaces. 6. Used user insights, data analytics, and usability testing to iterate and optimize core user flows, engagement, retention, and overall product satisfaction.

Senior UI/UX designer

Tencent Holdings • Full time

Feb 2021 - Aug 2024 • 3 yrs 6 mos

Led the end-to-end UI/UX design for Tencent’s core products, including interface visual design, interaction design, design system construction, and cross-team implementation. Focused on balancing user value and business goals to deliver scalable, distinctive user experiences. 1. Defined the overall visual style and interaction flows for core products, and led major iterations for products with hundreds of millions of users. 2. Built and maintained component-based design systems, unified multi-end visual standards, and improved team efficiency and experience consistency. 3. Collaborated closely with product, engineering, user research, and operation teams, continuously optimizing experiences through user research, data analysis, and usability testing. 4. Participated in requirement and design reviews, controlled design quality and implementation fidelity, and solved complex experience and technical challenges. 5. Presented and promoted design solutions, aligned cross-team expectations, mentored junior designers, and developed design methodologies and case studies to upgrade team capabilities.