Hira P

Senior Google Ads E commerce Tracking Expert | Server-Side Tracking via GTM

Beauty Cleanse Skincare • Part time

Nov 2025 - Present • 6 mos

Senior Google Ads Conversion Tracking Expert | Server-Side Tracking via GTM I’m a Senior Google Ads Conversion Tracking Expert with hands-on experience in advanced tracking setups, including server-side tracking using Google Tag Manager (GTM). I have worked with multiple clients to implement accurate and reliable tracking systems that improve data quality, attribution, and campaign performance. My expertise includes: Google Ads Conversion Tracking (Lead, Purchase, Enhanced Conversions) Server-Side Tracking setup via GTM (sGTM) GA4 + Google Ads integration First-party data tracking to overcome iOS & browser restrictions Conversion linker & cross-domain tracking Event tracking (form submit, button click, purchase, etc.) Debugging & validation using Tag Assistant & GA4 DebugView What I achieved: Reduced data loss and improved tracking accuracy significantly Helped businesses scale campaigns with better conversion data Improved ROAS through clean and reliable tracking setup Seamless integration with platforms like Shopify, WordPress, and custom websites I always ensure proper documentation and provide support so clients can easily manage their tracking systems.

Google Ads Specialist and Conversion tracking Expert

OilGas • Freelance

Oct 2025 - Present • 7 mos

I am a Google Ads Specialist and Conversion Tracking Expert with hands-on experience in managing high-performing PPC campaigns, particularly in the Oil & Gas industry. Since October 2025, I have been actively working in this sector, helping businesses generate quality leads, reduce cost per acquisition, and maximize ROI through data-driven strategies. My expertise includes campaign setup, keyword research, audience targeting, ad copy optimization, and continuous performance monitoring. I specialize in implementing accurate conversion tracking using Google Tag Manager and GA4, ensuring every lead and action is properly measured for better decision-making. I focus on optimizing campaigns based on real-time data, improving conversion rates, and scaling profitable campaigns. I understand the unique challenges of the Oil & Gas niche and create tailored strategies that align with business goals. My goal is to deliver measurable results and consistent growth through smart advertising and tracking solutions.

Facebook Conversion API (CAPI) setup for accurate tracking and improved ad performance.

Ecommerce • Freelance

Mar 2026 - Apr 2026 • 1 mo

I have successfully completed multiple projects on Fiverr focused on Facebook Conversion API (CAPI) setup for accurate tracking and improved ad performance. In my recent projects, I helped clients transition from browser-only tracking to server-side tracking using Facebook Conversion API. This significantly improved data accuracy, reduced data loss from iOS restrictions, and enhanced overall campaign optimization. What I delivered: Facebook Pixel & Conversion API integration (via GTM / Server-side / Partner integrations) GA4 + Facebook event tracking alignment Event deduplication setup (Pixel + CAPI) Standard & custom event configuration (Lead, Purchase, Add to Cart, etc.) Domain verification & Aggregated Event Measurement setup Testing & debugging using Facebook Events Manager and Test Events tool Results: Improved event tracking accuracy by 80–95% Better optimization for conversion campaigns Reduced data discrepancies between platforms Increased ROAS for eCommerce and lead generation businesses I also provided clear documentation and support so clients could easily understand and manage their tracking systems moving forward.