
Marisa L
Marketing Manager, DataDriven Communications
Competenze

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Esperienza lavorativa
Perficient
Full time • 4 yrs 1 mo
Global Social Media Marketing Manager
Sep 2021 - Jan 2022 • 4 mos
Led global social media strategy for a brand with 255K+ followers. Directed content planning and analytics across seven platforms, increasing audience engagement by 85%. Managed a creative team to deliver campaigns aligned with the corporate narrative and piloted emerging platforms to expand market relevance.
Co-chair of Marketing & Communications Committee for Women in Tech ERG
Jun 2020 - Jan 2022 • 1 yr 7 mos
Co-founded and led communications for Perficient’s first Employee Resource Group. Drove educational, networking, and mentorship programming while partnering with executives to define DEI goals. Managed event promotion and internal/external content features to foster gender diversity in the tech sector.
Employment Brand Marketing Manager
Jul 2019 - Sep 2021 • 2 yrs 2 mos
Built and owned the company's first employer brand strategy. Launched the 'People Promise' EVP globally, boosting recruitment and retention. Increased targeted talent pools by 149% and improved Glassdoor ratings to record highs. Managed global content for careers channels and shaped DEI engagement strategy.